Zapier Alternatives: Top 6 Tools for Workflow Automation

Zapier alternatives

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Zapier is one of the most popular automation platform in the market right now, and to be honest, I’m a huge fan.

I find it incredibly user friendly, and while the support can be slow (they get back to you typically after 3-4 days), the overall experience with Zapier has been great.

However, if you’re going to be running a lot of integrations, Zapier can get costly, hence I’ve explored some of the best Zapier alternatives every freelancer or small business owner can use in 2023 (and onwards) that are more cost-efficient.

What Is Zapier?

zapier dashboard

If you’re reading this article, chances are you’re already familiar with Zapier. Zapier is an automation tool that allows you to connect different web applications and automate business processes. 

The keyword here is automation, i.e. the setting up of repetitive tasks to run on their own to save us time and effort.

Zapier makes it easy for you – you set it up once, and your backend is good to go – sending purchasers into their necessary email automation, receiving text reminders, adding them into a Slack channel, and other specific needs you may have.

Zapier has a vast app integrations ability, making it incredibly popular. It works with over 6,000 other platforms online. Whether you need to sync data between different apps or automate a workflow that involves multiple apps, Zapier has you covered. Some of the most popular apps that Zapier integrates with include Gmail, Slack, Trello, Salesforce, and Shopify.

zapier app integrations

Zapier also offers data storage, which means you can store data from different apps in one place. This can be useful if you need to analyze data from multiple sources or if you want to create reports that pull data from different apps.

Workflow automation is another area where Zapier excels. With Zapier, you can create workflows that involve multiple steps, including triggers, actions, and filters. You can also create conditional workflows that only run if certain criteria are met.

Now that you understand what Zapier is and what it can do, let’s take a closer look at Zapier pricing. Zapier offers a free plan that allows you to create up to 5 zaps (workflows) and run up to 100 tasks per month. If you need more zaps or tasks, you can upgrade to one of Zapier’s paid plans. Here’s a breakdown of Zapier’s pricing:

PlanMonthly PriceZapsTasksMulti-step ZapsPremium AppsConditional Logic

List of the 6 Best Alternatives To Zapier

Sure, Zapier may integrate with over 6000 apps, but chances are you’ll probably need less than 1% of those in your business – so it does make sense to go and try an alternative that integrates with less tools, but meets all of your business requirements.

Pabbly Connect

Pabbly Connect is a great Zapier alternative that offers a free plan as well as paid plans with more features. With Pabbly Connect, you can create unlimited workflows and automate your tasks without any coding skills. It supports more than 1000 apps and services, including popular ones like Gmail, Slack, Google Sheets and Trello. 


Pabbly is great in the sense that you only pay $249 ONCE, and that’s it – there are no more other payments. Your whole sales team can work on using it together, and this gives small businesses a great budget to start off with. 

zapier alternatives: pabbly connect

Power Automate by Microsoft

Microsoft Power Automate, previously known as Microsoft Flow, is another excellent Zapier alternative. It offers a wide range of features and integrations with Microsoft services like Office 365, Dynamics 365, and SharePoint. It also has a built in AI tool to help you build unique scenarios or workflows and answer texts. Even better is its Power Automate mobile app, giving you flexibility on the go.

zapier alternatives: microsoft power automate

Here are some of the featured native integrations within Microsoft itself that you can use:

features in Microsoft Power Automate


Power Automate’s pricing starts at $15 per month per user, but allows unlimited tasks and flows, and 5,000 AI builder credits. 

power automate pricing

Zoho Flow

Zoho Flow is another great Zapier alternative that offers a free plan as well as paid plans with more features. It supports more than 500 apps and services, allowing you to create complex workflows and automate your tasks without any coding skills.

zapier alternatives: Zoho Flow

(Image taken from Zoho Flow website)

Zoho Flow offers a 15-day trial, after which you start paying $12 per month, a plan that allows up to 1,000 tasks monthly.


Zoho Flow pricing

Uncanny Automator

zapier alternatives: uncanny automator

Using WordPress?

If you’re running a small business of your own on a WordPress website and only want to automate some workflows for your personal use, you can’t do better than Uncanny Automator – one of WordPress users’ favorite apps.

Uncanny Automator is a WordPress plugin that allows you to automate your WordPress tasks. It offers integrations with popular WordPress plugins like WooCommerce, Gravity Forms, and LearnDash. With Uncanny Automator, you can automate your user registrations, form submissions, and more. Being one of the free integration tools and easily activated within your WordPress dashboard, Uncanny Automator serves as a great option for non-technical users without having to resort to code tools.


Uncanny Automator is a free WordPress plugin, but you can choose to upgrade to the Pro version if you need more features. The table below shows the pricing for Pro, with a 14-day money back guarantee included. 

uncanny automator pro pricing

IFTTT (If This Then That)

IFTTT is a popular free automation tool that supports more than 600 apps and services. It allows you to create simple workflows called applets that automate your tasks. 

IFTTT was built by a business owner for business owners.

It’s free, but it is a powerful tool with a user-friendly interface and great backend support. A great alternative to Zapier, IFTTT is gaining traction and is adding more integrations to its platforms regularly.


IFTTT has a free forever plan, and paid plans start at $3.00 per month only, giving you unlimited flows and tasks.


Make (formerly Integromat) app  integrations

Make, previously known as Integromat, is another great Zapier alternative that offers a free plan as well as paid plans with more features in its automation services. Another super effective tool, Make integrates with over 500 apps and has a very intuitive interface that you will find very easy to use and navigate.

Even better, if you do not find an app you can integrate with, simply use Make’s HTTP app to connect to any other platform that offers an API – yep, just hook those 2 together.


Make/Integromat has a free forever account as well, and paid plans start at $9 (billed yearly).

Make's pricing

Pricing Comparison

Zapier’s Pricing

Zapier's pricing

Zapier offers a free plan with limited features, a Starter plan for $29.99 per month, a Professional plan for $73.50 per month, and a Team plan for $103.50 per month. 

The free plan allows you to create up to run up to 100 tasks per month, the Starter plan allows 750 tasks per month, and the Professional plan 2000 monthly tasks.

Zapier Alternatives’ Pricing

ToolFree PlanFree TrialBasic PlanCustom PricingBusiness Plan
Pabbly ConnectNoNo$249 one payment, lifetimeNo
Microsoft Power AutomateNoYes$15 per monthNo$150/month
IFTTTYesNoFreeNo$3.99 per month
Zoho FlowNoYes, 15 days$12 per monthNo$30 per month
UnCanny AutomatorYes – free pluginNoFreeNoPro plans available
MakeYesNoFreeYes$29 per month

Other Zapier Alternatives

Hope this list of the best Zapier alternatives for 2023 will be able to help you automate your workflows and tasks. Whether you are a non-technical user or an experienced developer, there is an automation tool that can meet your needs.

Other alternatives to Zapier include Integrately,, and Workato. These tools offer user-friendly interfaces and a wide range of integrations. They also have competitive pricing plans that can help you save money.

If you are on a tight budget, you might want to consider some of the free Zapier alternatives, such as IFTTT, Huginn, and n8n. These open-source tools can help you automate your tasks without spending a dime. That will definitely be the easier way to start. If you need paid features, getting a cheaper alternative to Zapier will also help you to budget your business costs better.

When comparing Zapier alternatives, it’s important to consider the number of tasks you need to automate, as well as the complexity of your workflows. Some tools have a steep learning curve, while others are more intuitive and easy to use.

Frequently Asked Questions

What are some free alternatives to Zapier?

There are a few free alternatives to Zapier, including IFTTT and Make (previously Integromat). While these tools have some limitations, they can be a good starting point for those who want to automate simple tasks without paying a fee. These alternatives may offer the native integration that you’re looking for, allowing you and your team members to run complex tasks without a single line of code.

What are some alternatives to

If you’re looking for alternatives to, you might consider checking out Pabbly Connect, Workato, or Zapier. Each of these tools offers unique features and integrations, so it’s worth comparing them to find the one that best suits your needs. Pabbly Connect is personally an excellent choice – giving you premium features, live chat, custom actions and workflow executions at a one-off price.

Who are the top competitors to Workato?

Some of the top competitors to Workato include Zapier, Microsoft Power Automate, and Each of these tools offers similar features and functionality, so it’s important to compare them to find the one that works best for you.

How does Zapier compare to Make?

Zapier and Make (previously Integromat) are both popular automation tools that allow you to connect different apps and services. While Zapier is generally considered to be easier to use, Make offers more advanced features and customization options.

Are there any recommended free Zapier alternatives on Reddit?

Reddit users often recommend IFTTT and Make as free alternatives to Zapier. However, it’s important to keep in mind that these tools may not offer all the features and integrations you need. If you’re just starting out, really, these shouldn’t matter, most of these marketing tools will have the most basic integration with popular different platforms such as Slack, Trello, Google Sheets, and more. 

What are the differences between Zapier and Pabbly?

While Zapier and Pabbly both offer automation features, there are some key differences between the two. For example, Pabbly offers unlimited workflows and integrations on all plans, while Zapier charges based on the number of tasks you run each month.

What are some self-hosted alternatives to Zapier?

If you’re looking for a self-hosted alternative to Zapier, you might consider checking out Huginn or n8n. These tools allow you to create custom workflows and integrations on your own server, giving you more control and privacy.

What are some alternatives to Make (previously Integromat)?

If you’re not satisfied with Make, you might consider checking out Zapier, Pabbly Connect, or Workato. Each of these tools offers similar features and functionality, so it’s worth comparing them to find the one that works best for you.

What are some popular integrations with Zapier?

Zapier offers integrations with thousands of apps and services, including popular tools like Gmail, Slack, and Trello. Some other popular integrations include Salesforce, HubSpot, and Shopify.

How does Zapier’s pricing compare to other automation tools?

Zapier’s pricing is generally competitive with other automation tools on the market. While some tools offer free plans or lower pricing tiers, Zapier’s pricing is generally in line with the features and functionality it offers.

Is Zapier the best automation tool on the market?

While Zapier is a popular and powerful automation tool, it may not be the best choice for everyone. Other tools like Make, Pabbly Connect, and Workato offer similar features and functionality, so it’s worth comparing them to find the one that works best for you.

Why has Zapier become so popular among users?

Zapier has become popular among users because of its ease of use, wide range of integrations, and powerful automation features. Whether you’re a small business owner or a power user, Zapier can help you automate tasks and save time.

Does Zapier offer a free version or trial?

Zapier offers a free version that allows you to create up to 5 workflows with 100 tasks per month. Additionally, Zapier offers a 14-day free trial of its paid plans, which allow you to create more workflows and run more tasks per month. The easiest way to find out if Zapier works for you will be to give it a try.

What distinguishes Zapier from IFTTT?

While both Zapier and IFTTT offer automation features, there are some key differences between the two. For example, Zapier offers more advanced features and customization options, while IFTTT is generally considered to be easier to use.

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