Beginner’s Guide To GoHighLevel: The All-In-One Platform for Agency And Business Owners


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GoHighLevel (also known as Go High Level) boasts an all-in-one platform for business owners and agencies to manage everything in one place.

This means, you radically cut down on, say, Zapier integrations and save on tons of other software or platforms you use. 

You can be an agency owner looking for a cost-efficient platform that allows you to collect leads, send emails, send SMSes, make appointments, and build funnels – without using multiple other software. 

You may want to take it one step further by having your clients open sub accounts under you. This pretty much means their monthly subscriptions go to you. Yes, you. The more sub-accounts you have, the more you rake in monthly.

Furthermore, as the main account owner (agency level), you are able to track your clients’ sales, profits, leads, and more.

Moving on I’ll talk about what GoHighLevel is in more detail and highlight some of its most popular features.

This will also serve as a GoHighLevel review, since I’ve been using this platform for two years (and counting) at the time of writing.

What Is GoHighLevel?

gohighlevel dashboard

GoHighLevel is a full suite, all-in-one marketing platform designed for agencies and marketers. It provides a single platform to manage and automate your sales, marketing, and customer service processes. With GoHighLevel, you can streamline your workflows, increase efficiency, and grow your business.

You can also create and manage your sales funnels, landing pages, and email campaigns. The platform allows you to interact with your customers – ie reply to their texts and emails. There are email marketing, SMS marketing and scheduling features as well.

The image above depicts the main dashboard you see upon login. The interface is very user-friendly and intuitive – you can try it out yourself and click around to get a feel of the overall platform.

Who Is GoHighLevel For?

GoHighLevel is an all-in-one platform designed specifically for agencies and marketers. It provides a range of features that can help businesses grow, including lead generation, marketing automation, and customer support. If you’re an agency or marketer looking to streamline your operations and improve your clients’ online presence, GoHighLevel is definitely worth considering.

Because this is an agency, this platform allows you to add team members to your platform and give them different permissions to allow them to access different parts of the software, such as your sales team, funnel building team, copywriting team, and more.

Key Features of GoHighLevel

Here are some of the key features of GoHighLevel:

Marketing Tools

pipelines and opportunities

Image source

With GoHighLevel, you can create and manage your marketing campaigns from one central dashboard. The platform includes a range of tools to help you generate leads, nurture prospects, and convert customers.

You can keep track of both old and new leads coming into your funnels. You can also set it up so that the CRM reflects the amount of revenue you can be making from some of these leads by segregating them into different sections, such as ‘to call’, ‘closed/won’, ‘missed call’, ‘not interested’, and so on. You can create multiple pipelines and opportunities for every launch that you have. 

Some of the marketing tools available on GoHighLevel include:

CRM Platform

lead management

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GoHighLevel’s CRM platform is designed to help you manage your customer relationships more effectively. You can use the platform to track leads, manage sales pipelines, and monitor customer interactions. Some of the features of the CRM platform are:

  • Lead tracking and management
  • Sales pipeline management
  • Contact management
  • Deal tracking and management
  • Customizable sales stages and pipelines

Website and Funnel Builder

gohighlevel funnel builder

GoHighLevel’s website and funnel builder allow you to create professional-looking websites and sales funnels without any coding knowledge, enhancing your lead capture experience. You can choose from a range of templates and customize them to fit your brand. Some of the website and funnel builder features are:

  • Drag-and-drop interface
  • Customizable templates
  • Mobile-responsive design
  • Built-in analytics and tracking

Appointment Booking System

gohighlevel scheduling feature

GoHighLevel’s appointment booking system allows you to schedule appointments with your clients and automate appointment reminders. You can set up your availability, send appointment confirmations, and even process payments through the platform. Some of the features of GoHighLevel’s appointment booking system include:

  • Customizable booking pages
  • Calendar integration
  • Automated appointment reminders
  • Payment processing

Email Marketing and Automation

email workflows and automation

Example of an email automation flow in GoHighLevel

GoHighLevel’s email marketing and automation tools allow you to create and send targeted email campaigns to your subscribers. You can segment your email list based on specific criteria and automate your email sequences based on subscriber behavior. Here are some of the email marketing features you’ll get:

  • Drag-and-drop email builder
  • List segmentation
  • Automated email sequences
  • A/B testing

You can also create dynamic follow-up campaigns designed to increase conversions and turn your email leads into potential customers. 

SMS Marketing

SMS marketing in Go High Level

Image source

GoHighLevel’s SMS marketing tool allows you to send targeted text messages to your subscribers. You can segment your SMS list based on specific criteria and automate your SMS sequences based on subscriber behavior. Examples include:

  • Customizable SMS templates
  • List segmentation
  • Automated SMS sequences
  • Two-way SMS messaging

You can even set up auto-replies to missed calls so you never miss a sale.

On top of the ability to send sms messages, you can schedule phone calls with your leads and there is also a call tracking feature you can utilize to keep track of all calls you’ve made, when and to whom.

Membership Area

membership site

GoHighLevel’s membership area allows you to create and manage membership sites for your clients. You can be selling a monthly subscription, online courses or even just need a members’ area for a challenge your’e running. You can set up different membership levels, restrict access to certain content, and automate your membership site processes. Some features include:

  • Customizable membership levels
  • Content restriction
  • Automated membership processes
  • Payment processing
  • Payment plans

Customer Support

GoHighLevel’s customer support tools allow you to provide top-notch support to your clients. You can manage support tickets, track customer interactions, do a live chat, and even create a knowledge base for your clients. Here are some great features:

  • Ticket management
  • Customer interaction tracking
  • Knowledge base creation
  • Customizable support workflows

Facebook Messenger and Ads Integration

GoHighLevel allows you to integrate directly with your Facebook messenger so you can receive and reply to DMs. You can also connect your account to your social media platforms such as Instagram and Facebook ads.

What Applications Does GoHighLevel Replace?

GoHighLevel is an all-in-one platform that replaces various tools and software companies, saving you time and money. Here are some of the applications that GoHighLevel can replace:

ApplicationReplaced by GoHighLevel
Funnel building platformsClickFunnels, Kajabi, Leadpages,, and more
Email marketing toolsActiveCampaign, Flodesk, Mailchimp, and more
Appointment toolsTidycal, Calendly, and more
CRM softwareAsana, Trello,
Membership areasThinkific, Teachable, and more

With GoHighLevel, you can have a full suite platform that covers all your business processes in one place. You don’t need to switch between various tools and software, which can be time-consuming, confusing, and costly. GoHighLevel allows you to capture leads, schedule appointments, and nurture leads all in one platform.

Imagine if you’re using one platform for funnel building, one for a membership site, one for appointments and one for email marketing.

And have all these be consolidated under just ONE platform.

Your monthly savings can go up to hundreds of dollars.

Gohighlevel Mobile App

If you’re always on-the-go, the Gohighlevel Mobile App enables you to manage your business from your mobile device, giving you the flexibility to work from anywhere at any time. In the world of digital marketing, being able to transact sales and close deals on mobile devices is a literal must.

The Gohighlevel Mobile App is available for both iOS and Android devices. You can download the app from the App Store or Google Play Store. Once you have downloaded and installed the app, you can log in using your Gohighlevel account credentials.

Gohighlevel Pricing Plans

gohighlevel pricing

When it comes to pricing, GoHighLevel offers three subscription plans: Agency Starter, Agency Unlimited, and Agency Pro. Each plan comes with different features and pricing options to suit your business needs.

The Agency Starter plan costs $97 per month and is designed for essential features and seamless functionality. It includes unlimited contacts and users, up to three sub-accounts, and features such as CRM.

The Agency Unlimited plan, on the other hand, costs $297 per month and offers limitless possibilities. It includes everything in the Agency Starter plan plus API access, unlimited sub-accounts, and a branded desktop app that gives you complete control over the look and feel of the platform.

For those who need even more advanced features, the Agency Pro plan is available at $497 per month. This plan includes everything in the Agency Unlimited plan plus additional features such as SaaS and HIPAA compliance.

You can only start an Agency Pro plan after you’ve signed up for one of the other two plans and then request an upgrade.

In addition to these plans, GoHighLevel also offers optional upgrades such as a white-label mobile app for iOS and Android at $1491 per quarter, a white-label Zap at $50 per month, and HIPAA compliance at $297 per month.

For example, agency owners or small businesses that are running Facebook ads for their clients may have their clients open up sub-accounts under them so they can monitor each client’s funnel performances, sales revenue, and more in order to serve them better.

What makes subaccounts so special?

Say you have your own agency.

You pay GoHighLeve $497 monthly, but you have 10 clients under you who have opened subaccounts with your agency.

You charge each of them a nominal fee of say, $197 per month for this all-in-one platform that allows them to manage everything in one place.

That will be $1970 monthly, giving you a net profit of $1473 monthly.

Yes, the sub-account monthly subscriptions go to you, not to GoHighLevel. You only need to pay GoHighLevel your agency fee every month.

Sounds pretty cool, right?

The more sub-accounts you have, the more money you’ll make. This is a white label opportunity that the GoHighLevel platform gives its agency owners. You are given full rein to customize the platform to match your branding and even come up with custom menus for more relevant navigation that fits your niche.

what apps gohighlevel can replace

Pros and Cons of GoHighLevel

If you’re considering using GoHighLevel, it’s essential to weigh the platform’s pros and cons to determine if it’s the right fit for your business.


  1. All-in-one platform: GoHighLevel is a comprehensive platform that offers a wide range of features, including lead generation, marketing automation, and customer support. This means that you can manage all aspects of your business from one central location, saving you time and effort.
  2. Done-for-you funnels and email templates: GoHighLevel provides pre-built funnel and email templates that you can use to quickly get your campaigns up and running. This can be a huge time-saver, especially if you’re new to marketing automation.
  3. Affordable pricing: GoHighLevel is priced competitively, making it accessible to businesses of all sizes. Plus, the platform offers a free trial so you can test it out before committing to a subscription.

4. The Facebook group is active and helpful. Founders of this platform are consistently active in the group chats, giving helpful comments and taking feedback to create new features.


  1. Verification code required upon every sign-in: While GoHighLevel takes security seriously, the requirement for a verification code upon every sign-in can be a hassle for some users.
  2. The design editor has room for improvement: While the platform’s visual editor is easy to use, it has limited functionality and could benefit from more advanced design features. The interface is not the most user-friendly, but one can get used to it. I have tried designing on many platforms as a funnel builder – ClickFunnels still beats it hands down.
  3. Customer support can be a bit slow: Some users have reported slow response times from GoHighLevel’s customer support team. However, the platform does offer a comprehensive knowledge base and community forum to help users troubleshoot issues on their own. There is also a really active and dynamic Facebook Group you can get answers from.
  4. Email automation flows are not as dynamic as some other platforms: While GoHighLevel’s email automation flows are great for regular flows and use, they may not offer as many segmentation features such other platforms like ActiveCampaign.
  5. When your email list grows past a certain number, roughly around 10,000, email marketing may become more expensive. The way to go around this will be to integrate GHL with Mailgun which offers better pricing plans.
  6. GoHighLevel’s default email provider is LeadConnector. LeadConnector has a reputation for low deliverability and having your emails end up in spam boxes. Again, integrating with Mailgun will help you overcome this hurdle.

Overall, GoHighLevel offers a powerful all-in-one platform that can help you grow your business without breaking the bank. While there are some downsides, the platform’s pros make it well worth considering for businesses of all sizes.

Frequently Asked Questions

What is the use of GoHighLevel?

GoHighLevel is an all-in-one platform that helps businesses manage their customer relationships, sales funnels, marketing campaigns, and more. It offers various tools such as email marketing, funnel builder, website builder, marketing automation, and customer relationship management, all in a single platform.

What are the charges for GoHighLevel?

GoHighLevel offers different pricing plans to fit the needs of various businesses. The Agency Starter Plan costs $97 per month, which includes one user and unlimited contacts. The Agency Unlimited Plan costs $297 per month, which includes unlimited users and contacts. There is also an annual payment option that offers a 20% discount.

Is GoHighLevel legit?

Yes, GoHighLevel is a legitimate platform that has helped many businesses improve their marketing efforts and customer relationships. It offers powerful tools and great support to its users.

Who is the CEO of HighLevel?

The CEO of HighLevel is Shaun Clark.

How can I get a GoHighLevel free trial?

You can get a free trial of GoHighLevel by visiting their website and signing up for an account. The trial period lasts for 14 days and gives you full access to all the features of the platform.

Are there any GoHighLevel tutorials available?

Yes, there are various GoHighLevel tutorials available online that can help you learn how to use the platform effectively. Some of these tutorials are available for free, while others may require payment. You can find these tutorials on websites such as and the GoHighLevel support portal.

Overall, GoHighLevel is a great platform that can help businesses capture leads, schedule appointments, and nurture leads effectively. While there may be a learning curve for some of the more advanced features, the intuitive dashboard and detailed analytics make it easy to make informed decisions about your marketing strategy.

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