This post may contain affiliate links. If you use these links to buy something we may earn a commission at no extra cost to you. Thank you for your support!
Looking to drive more traffic to your blog posts with Pinterest?
There’s such a thing called the Pinterest SEO, and it begins with the Pinterest Search – how you search for trending keywords that’ll get your pins listed at the top of search results and even going viral.
The best way to start is by using the search bar on either the desktop or the Pinterest app on your phone.
Type one word your pin is about, and a list of suggestions will follow.
Example below: Search term – blogging.
When you key in the word ‘blogging’, top searches appear – blogging tips, blogging aesthetic, and more.
These keywords give you an idea of what people are searching for. They also give you blogging ideas as well as help you understand the type of words you should use on your own pin.
So…Why Pinterest?
A visual search engine and social media platform, Pinterest allows you to explore a wide variety of topics and discover new ideas through images, videos, and articles. With over 400 million monthly active users, Pinterest is a great resource for finding everything from recipes and home decor ideas to fashion inspiration and DIY projects.
And for that reason alone, being on Pinterest is a great way to grow your blogging traffic. Fast.
Many content creators (especially bloggers) and interior designers have built six to seven figure businesses on women’s fashion, new recipes for food, and more.
Pinterest search also includes the visual search engine.
This feature allows you to search for specific items or ideas by using an image as your search query. For example, if you see a piece of furniture you like in a photo, you can use that image to search for similar items on Pinterest. This can be a great way to find new products or get inspiration for your own projects.
In addition to its visual search engine, Pinterest search also allows you to filter your search results by category, relevance, and recency. This makes it easy to find exactly what you’re looking for, whether you’re searching for a specific recipe or just browsing for ideas.
Understanding Pinterest Search
A visual search engine and social media platform, Pinterest allows you to explore a wide variety of topics and discover new ideas through images, videos, and articles. With over 400 million monthly active users, Pinterest is a great resource for finding everything from recipes and home decor ideas to fashion inspiration and DIY projects.
Pinterest is a not-very-social media platform that allows users to share images and videos, known as Pins, with others.
Unlike other social media platforms, Pinterest’s algorithm prioritizes Pins based on their relevance and quality, rather than the time they were posted. This means that Pins can continue to gain traction and visibility long after they were first posted.
Being able to use the Pinterest search tool effectively helps you to work with the Pinterest algorithm and effectively get your creative ideas seen, shared and grow your Pinterest followers.
Note: The Pinterest search helped me to grow from 0 to over 1,000 followers in less than 90 days.
I had several pins go viral and that helped to bring a lot of traffic to my blog and web pages. It was legit my favorite app because it was independent of Google’s search engine, and I did not have to contend with huge sites that are ranking with crappy posts just because they were huge sites. (Sorry, couldn’t help it).
Sadly, while pinning pins that you see on your feed (while rare) can get you into unexpected trouble. I had people reporting me for stealing their pins when all I did was repin them.
This happens frequently. Not just to me, but to a lot of Pinterest users.
Eventually, it became overwhelming and I decided to take a break from Pinterest and put my Pinterest account on pause.
Don’t let this put you off, though. There are more benefits to using Pinterest than not.
There’s more about Pinterest search coming up – read on!
Pinterest’s Role in Social Media
Pinterest is a visual discovery platform that allows users to find inspiration, ideas, and products based on their interests. I wouldn’t really say it is a social media platform – it is more of a visual, keyword based platform.
It is not a traditional social media network, in that it does not focus on connecting users with each other. Instead, it focuses on connecting users with content that they find valuable. This makes Pinterest an ideal platform for businesses looking to reach customers who are actively searching for products or services.
There is also a Pinterest Data page that shows you which pins are popular, so you can continue to create similar ones.
The Pinterest User Base
Pinterest has a diverse user base, with a significant number of users from the United States and Europe. According to lifewire.com, the majority of Pinterest users are women, although the platform has seen an increase in male users in recent years. Pinterest users tend to be highly engaged, with many spending hours per week on the platform.
This makes the Pinterest search bar even more important.
Many users with similar interests will key in differing variations of the same search. This in many ways helps you with topic ideas for your blog posts as well as your pins!
Business and Pinterest
Pinterest offers a range of features that make it an attractive platform for business. Business owners can create a Pinterest Profile, which allows them to showcase their products or services to potential customers. They can also create Pins that link directly to their website, making it easy for users to make purchases or learn more about their offerings.
One of the key benefits of using Pinterest for business is that it can help drive traffic to a website. According to planoly.com, Pinterest is the second-highest source of social media referral traffic, after Facebook. This means that businesses can use Pinterest to reach new customers and drive sales.
Pinterest Search Mechanisms
Pinterest offers several search mechanisms that allow you to find the content you are looking for quickly. Here are the three primary search mechanisms:
Using the Search Bar
The Pinterest search bar is the most straightforward way to look for content on the platform. You can type in keywords related to your search query, and Pinterest will show you relevant content. Pinterest search bar also offers autocomplete suggestions in a drop-down menu to help you refine your search.
Guided Search and Filters
Guided search and filters are a great way to narrow down your search results. When you type in your search query, Pinterest will show you a list of filters that you can use to refine your search. You can filter by category, board, pin, and more.
Example:
When I key in the word ‘blogging’, Pinterest shows me the search insights for this particular keyword. There are also more keyword suggestions on the right column, and the top pins related to this keyword.
As you scroll through these pins, you get lots of ideas on the types of design, pin description and pin titles you can use.
Pinterest Lens and Visual Tools
Pinterest Lens and visual tools are great for finding inspiration when you don’t know what you’re looking for. Pinterest Lens is a visual search tool that allows you to take a picture of anything and find related content on Pinterest. You can also use Pinterest Lens to identify objects in a picture and find similar content.
Pinterest also offers a skin tone range filter, which allows users to filter results by skin tone. This feature is particularly useful for beauty-related searches.
Overall, Pinterest’s search mechanisms make it easy to find the content you are looking for. Whether you’re searching for specific keywords or browsing for inspiration, Pinterest has the tools you need to find what you’re looking for.
Optimizing Pinterest Content
Pinterest is an excellent platform for driving traffic to your website and increasing brand awareness. To optimize your Pinterest content for search, you need to focus on crafting effective pin descriptions, leveraging rich pins, and understanding Pinterest’s algorithm.
Crafting Effective Pin Descriptions
Pin descriptions play a crucial role in optimizing your content for Pinterest search. It’s important to craft descriptions that accurately reflect your brand and include relevant keywords. According to Later, adding keywords to your display name can quickly improve your Pinterest SEO.
When crafting pin descriptions, keep in mind that users are searching for specific topics or products. Use clear and concise language to describe what your pin is about. Make sure to include relevant keywords that will help your pin show up in search results.
Leveraging Rich Pins
Rich pins are another way to optimize your content for Pinterest search. They provide additional information about your product, such as price, availability, and where to buy it. According to Social Media Examiner, rich pins can increase click-through rates and drive more traffic to your website.
To leverage rich pins, you need to add the appropriate metadata to your website. There are four types of rich pins: product, recipe, article, and app. Choose the one that’s most relevant to your content and follow Pinterest’s guidelines for adding the appropriate metadata.
Understanding Pinterest’s Algorithm
Pinterest’s algorithm determines which pins show up in search results and users’ home feeds. To optimize your content for search, you need to understand how the algorithm works. According to Planoly, there are four primary ranking factors at play in Pinterest’s search algorithm: domain quality, relevant and useful content, pinner quality, and the freshness of content.
To improve your domain quality, make sure your website is well-designed and easy to navigate. Create relevant and useful content that your target audience will find valuable. Optimize your Pinterest boards and pins for search by using relevant keywords in your descriptions and titles.
In addition to optimizing your content for search, you should also focus on creating content that resonates with your target audience. Use Pinterest analytics to track your performance and adjust your strategy accordingly.
Using The Most Relevant Board To Get You In Front Of New Audiences
Image source: Photographer Tuscany
One way to really get your pins seen is to pin each one to the most relevant board.
If you’ve been pinning for a while, you’ll have different boards. One may talk about blogging, the other on motherhood, and another on DIY home improvement projects, even.
Keeping the pins on the boards relevant to the title of the board helps with organization and allows Pinterest to categorize your interests better, as well as show your pins to a more relevant audience, thus effectively growing your follower count.
Create New Pins Regularly
While it may seem easy to keep pinning your existing pins, Pinterest actually prioritize accounts that create new pins on a regular basis – and with original content, not copied or repetitive sounding ones.
With the dawn of AI, the effort of coming up with the correct pin titles and descriptions have been more than halved.
In summary, optimizing your Pinterest content for search requires a combination of relevant and useful content, domain quality, and an understanding of Pinterest’s algorithm. By crafting effective pin descriptions, leveraging rich pins, understanding how the algorithm works, and learning the type of content to create, you can increase your brand awareness, drive traffic to your online store, and reach your target audience.
Great Visual Content
This may seem like a no-brainer, but do be reminded that Pinterest is all about visuals.
Your visuals should not overwhelm your pin title, and vice versa.
They should work hand in hand to attract attention and clicks.
In summary, here are some of the best practices on Pinterest:
- Create new pins and video pins regularly.
- Pin them on the right place, ie the right board.
- Create occasional video content because videos capture attention (when done well, of course). Imagine it as being your YouTube short or an Instagram reel.
- Pinterest allows your blog to get traffic outside of Google search, but you will still need to use Pinterest search to adhere to SEO practices.
- Optimize your pins for mobile users.
- Bear in mind that Pinterest is not a typical social network, but a powerful search engine that has increasing weekly users.
You may be interested in: Best Christmas Quotes to light up your profile
Advanced Pinterest Search Tips
If you’re looking to take your Pinterest search game to the next level, you’ll want to go through two of the most important techniques: keyword research and finding related pins and content.
Keyword Research for Pinterest
Keyword research is a critical component of any successful Pinterest strategy. By identifying the most relevant and popular keywords in your niche, you can create content that resonates with your target audience and drives traffic to your website or blog.
To get started with keyword research on Pinterest, begin by typing a broad keyword related to your niche into the search bar. Pinterest will automatically populate a list of related keywords and phrases that you can use to refine your search. Take note of these keywords and use them to create new boards, pins, and descriptions that are optimized for search.
Another great way to find relevant keywords on Pinterest is to use the guided search feature. This feature allows you to select a broad keyword and then refine your search based on additional keywords and phrases. By using guided search, you can uncover hidden gems that you might have missed with a traditional search.
Finding Related Pins and Content
Once you’ve identified your target keywords, it’s time to start finding related pins and content. One of the best ways to do this is to use the “related pins” feature on Pinterest. This feature shows you pins that are similar to the one you’re currently viewing, making it easy to find new content that’s relevant to your interests.
Another great way to find related content on Pinterest is to use the search filters. These filters allow you to refine your search results based on a variety of criteria, including board, pin, and user. By using the search filters, you can quickly find the content you’re looking for and save it for later.
In addition to these techniques, it’s also important to stay up-to-date with the latest Pinterest trends and data. By keeping an eye on monthly searches and other metrics, you can adjust your strategy to stay ahead of the competition and drive more traffic to your website or blog.
Future of Pinterest Search
Pinterest is constantly evolving its search capabilities to keep up with the ever-changing needs of its users. In the near future, you can expect to see a number of emerging features and tools that will help you find what you’re looking for faster and more easily than ever before.
Emerging Features and Tools
One of the most exciting new features that Pinterest is working on is augmented reality. This technology will allow you to see how a particular item would look in your home before you buy it. For example, if you’re shopping for a new couch, you could use augmented reality to see how it would look in your living room before you make a purchase.
Augmented reality is set to play a big role in the future of Pinterest search. With this technology, you’ll be able to see how items would look in your home before you buy them, which will make shopping for home decor and furniture much easier. You’ll also be able to try on clothes virtually, which will make online shopping for clothing much more convenient.
Another feature that Pinterest is working on is improved visual search. This will allow you to search for items using images rather than text. For example, if you see a pair of shoes you like on someone else, you could take a picture of them and use that image to search for similar shoes on Pinterest!
Summary
No Pinterest account yet? It only takes a few simple steps to create an account and come up with an account name.
In fact, you can even run ads on Pinterest. Businesses are actively selling products and creating product pins. In fact, when you do a Pinterest search, Pinterest sometimes tends to highlight product pins (especially if your search is around a product) – because these are the pins that increase Pinterest’s revenue – when purchases are made.
Related: How To Use Pinterest For Blogging: The Ultimate Beginner’s Guide To Pinterest Success
