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Imagine if you were thinking of what to cook for dinner, and turned to Pinterest for ideas.
You find yummy-looking recipes and click on the image to get to the recipes.
This is how Pinterest works – essentially sending traffic (you) to a blog or a website for brand awareness.
The Pinterest Manager – helps you make attractive pins with engaging text that encourages people to visit a specific website. This makes it more likely that people will visit your site and interact with it.
According to Medium, professional Pinterest monthly management services rates vary based on the service level and the agency’s expertise. Prices can range from $500 to $2000 per month, depending on the level of management involved.
In this blog post, we’ll discuss what Pinterest Manager does and how you can be one!
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What is a Pinterest manager?
Contrary to belief, a Pinterest manager does more than just pin pretty pictures. They help online business owners get more followers on Pinterest, more likes on their pins, and more clicks to their website.
How does everything work?
Like Google, a lot of people use Pinterest to find information, ideas, and inspiration.
Pinterest uses attractive graphics and persuasive text to get people to click on pins for answers and information.
This helps businesses reach their target audience and meet their wants, which drives traffic to their website or social media pages.
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How to Become a Pinterest Manager?
Here are the steps you’ll need to become a Pinterest manager:
Acquire the necessary skill set
Not only the amount of work, we all know that excelling at your job (Pinterest skills) leads to extra cost, so go out of your comfort zone and common service. Provide next level Pinterest marketing strategy for your dream clients and help them reach business goals. Employers won’t pay you while training you, especially when they’re busy. They want to save time so they prefer to hand over their entire Pinterest account to you.
Many online resources and tools can teach you how to manage a Pinterest account effectively.
You can also take an online course to learn the basics and more complex strategies so you can create better results for your ideal clients.
You can check out courses from Udemy, but I would recommend Pinteresting Strategies. (I’ve personally taken Pinteresting Strategies before and I gotta say it worked for me!)
Set up a Pinterest business account
Make a Pinterest business account if you do not already have one!
Business and personal are two types of Pinterest accounts. You’ll need to set up a business account to access more insights and track your pin performance.
The following table shows the differences between personal and business accounts:
| Feature | Pinterest Business Account | Pinterest Personal Account |
| Analytics | Detailed insights on performance and audience (monthly reports) | Basic engagement information on Pins |
| Advertising | Create and manage Pinterest Ads (Promoted Pins) | No advertising capabilities |
| Rich Pins | Enhanced Pins with additional information (e.g., product, recipe, article) | Standard Pins without extra details |
| Pin Scheduling | Tools and integrations (e.g., Tailwind) for scheduling Pins | No scheduling tools are available |
| Customize Profile | Business name, logo, website link, verification | Standard profile setup |
| Claimed Accounts | Connect accounts like Etsy, YouTube, and Instagram | No account-claiming feature |
| Story Pins | Create dynamic Story Pins | No access to Story Pins |
| Privacy Options | Standard privacy settings | Create secret boards visible only to the user and invitees |
| Usage | For business, bloggers, influencers, and marketers | For individual users, organizing personal interests |
| Tools and Insights | Access to business tools and resources | Limited tools, no business-specific resources |
Here are quick guides you can use to create your business account (or convert your personal account to a business one)
Option A: New Account
Go to Pinterest: Visit pinterest.com.
Sign Up: Click on “Sign up” and then select “Create a business account.”
Enter Details: Fill in your email address, create a password, and enter your business name. Choose your business type and add a website if you have one.
Complete Registration: Click “Create Account.”
Option B: Convert an Existing Account
Log In: Sign in to your existing Pinterest account.
Convert Account: Click on the three dots at the top right of your screen and select “Settings.”
Business Hub: Choose “Account Settings” and scroll down to “Account Changes.” Click “Convert to a business account.”
Follow Prompts: Fill in the required business information and complete the conversion.
Create a strong profile
To make your profile stand out, you can follow these steps:
- Use a quality profile picture: Use a professional picture of yourself or your brand’s logo, and make sure it looks good.
- Add a website link: People can get to your website by putting the URL of your website in your profile. This new leads from your Pinterest profile to your website. In my case, it’ll be https://kristyting.com – yep, exactly where you’re at now, and you’ll do the same – drop your website or blog’s main link.
- Craft an interesting bio: Show off your personal brand, your skills, and what you can offer your visitors. You can also use keyword research to improve your SEO and drive traffic.analy
- Create and organize boards: Create group boards reflecting your brand’s niche. Optimize board descriptions and covers.
- Start pinning, and do it regularly: Always add new pins to your boards. This makes Pinterest users interested in and active in your profile. Allow rich pins to give more information about your pins and the visual search engine.
- Engage with the community: Follow relevant users, repin their content, and engage with comments on your pins.
- Monitor analytics: To see how your pins are doing, check Pinterest analytics regularly. You can use insight to make your content plan better by adding new trends that will help you get more business or potential clients.
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So How Do You Make Money as a Pinterest Manager?
Now that you know what a Pinterest manager does, here are the things you can do to make between $500-$1,500 monthly, for starters:
- Manage Pinterest client’s account: You could charge a fee every month to manage Pinterest accounts for businesses. This includes:
- Profile optimization
- Content creation / Pin design
- SEO strategies
- Scheduling and posting
- Engagement
- Analytics
- Ads management: Running Pinterest campaigns is a great way to drive more traffic for businesses and earn a commission from their profits.
- Campaign setup
- Targeting
- A/B testing
- Performance tracking
- Affiliate Marketing: Using affiliate links to earn small commission by promoting Pinterest-related tools and resources, like writing-related blog posts or case studies.
- Sell products or services: Market your consulting, coaching, or freelance Pinterest management services. You can also sell digital products or content strategy for business.
- Social media manager: You are in charge of social media marketing on Pinterest and other social media platform.
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Is it hard to learn Pinterest?
For me, that’s a no.
I took Pinteresting Strategies, which is affordable and easy to follow, and gained over 300 followers in 60 days. During the same period, I also received up to 150 extra monthly clicks on my blog. And that’s just within 60 days!
I challenge you to do it in 30 days!
Start now, believe in yourself, and learn an extra skill as a Pinterest virtual assistant, whether full-time or freelance. With dedication, you can become a successful Pinterest manager!
