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So, you’re ready to dive into the world of copywriting jobs, but you’re just not sure where is a good place to start or even how to grow? Aha…. Don’t worry—I’ve been there!
It’s all about thinking outside the box actually! As a creative copywriter, you’ll need to collaborate with marketing and creative teams to craft high-quality content that hits your clients’ goals. Trust me, I’ve been there—from supporting local businesses to partnering with big-name companies, every project is a stepping stone to building your skills and portfolio.
Take it from me: I write SEO-focused articles and blog posts that help businesses rank on Google—and you can too!
Ready to take the next step and land those gigs? Let’s get those words to work for you!
Ways To Find Copywriting Jobs
Finding the right copywriting job is not easy because one has to explore various channels and use different strategies to connect with potential clients.
1. Job Boards and Listings
Job boards are great sources for seeking open copywriter positions. Indeed and Glassdoor have thousands of listings from entry-level copywriters to remote and freelance jobs.
- Set Up Alerts: Most job boards offer alert settings for specific keywords. You would use words like “copywriter,” “freelance writer,” “SEO content strategist, or “content writer.”
- Tailor Your Applications: Read the job descriptions. Customize a resume and cover letter to fit what each employer needs.
- Follow-up: If you make an application for a position, you may want to send a polite e-mail to express you’re interested.
Platforms to Apply
- ProBlogger: Find freelance and full-time writing gigs.
- We Work Remotely: Remote jobs, including copywriting roles.
- MediaBistro: Creative and media-focused jobs.
- Freelance Writing Jobs (FWJ): A list of writing and copywriting jobs.
- LinkedIn Jobs: Find copywriting jobs and connect with recruiters.
2. Networking and Social Media
Building your network is an important method that opens doors to new opportunities in copywriting. Social media platforms are the predominant way to connect with professionals in the industry these days, such as LinkedIn. So what exactly do you need to do to create those connections?
- Join Groups: Join relevant online groups that are involved in copywriting and marketing. The best networkers provide insights and ask questions to get others interacting with fellow members.
- Attend Events: Be on the lookout for online and offline webinars, workshops, or local meetups on the topic – these are good places to connect with potential employers and other writers.
- Update Your Profile: Ensure that your LinkedIn profile readily highlights any new skills and experience in previous works. Select high-impact words of copywriting through keyword research to attract attention your way in this crowded market.
Platforms to Apply
- LinkedIn: Network with professionals and find job leads.
- Braintrust: Like LinkedIn but with a crypto twist using the Braintrust Token
- Twitter: Search hashtags like #CopywritingJobs for openings.
- Facebook Groups: Join groups like “Freelance Copywriters” for job posts.
- Meetup: Attend virtual or local networking events.
3. Freelance Platforms
Freelancing is a great option for copywriters to find work, and some of the recommended websites that you may use to connect to clients are Upwork or Freelancer. How do you stand out amongst the rest to win those clients over?
- Create a Strong Profile: Emphasize your skills and experience, and show your expertise. Show proof of your work within your portfolio and the results of your work.
- Bid Smartly: Find projects that align well with your skills. When pitching yourself, show the potential client how you can fulfill their needs with your writing. Apply with a personalized pitch.
- Build a Client Base: Begin small to gain a reputation. Provide quality work on time. Let people speak well of you by being reliable.
Platforms to Apply
- Upwork: Freelance projects for beginners and pros.
- Fiverr: Showcase your skills and get hired quickly.
- Freelancer: A variety of writing and copywriting gigs.
- PeoplePerHour: Connect with clients seeking copywriters.
- Toptal: Premium jobs for experienced writers.
4. Direct Outreach to Companies
Also known as cold emailing/DMing, this presents one of the fastest ways to land high-paying copywriting clients – if done right.
- Research Potential Employers: Find the right companies to pitch to. You definitely need to be able to target businesses in need of copywriting services, like e-commerce or digital marketing companies. Look at their current projects or campaigns.
- Craft Effective Emails: Introduce yourself and state how your writing could help to benefit their business. Try to be brief but informative and friendly. Include social proof results and end it with a clear call to action.
- Follow-up: If you do not receive a response, you may consider sending a follow-up email after one week or in a timely manner. This then indicates your persistence and interest in the job.
Platforms to Apply
- Company Websites: Check the “Careers” page of companies you admire like Hubspot
- AngelList: Apply directly to startups needing copywriters.
- Marketing Agencies: Pitch your services to creative agencies like Ogilvy.
- Email Outreach: Research and email companies with personalized pitches.
(this requires direct effort!)
What Is The Role Of A Copywriter?
You are a professional wordsmith! Your main job is to write clear, compelling copy that persuades the target audience to buy, engage and get influenced. This might include crafting product descriptions, social media posts, email campaigns, website content and lead generation.
You will often work closely with the marketing teams and the design team. Unlike general writers, it is all about delivering unique brand voices to connect with the target market regardless of whether that would be for purchases, sign-ups or just brand connection.
Make sure you understand your client psychology by further researching their respective needs and trends in their industry. This helps you in creating relevant content for the service, which meets marketing strategies and goals. A copywriter’s job is not just writing – it’s using words to make businesses money.
Types of Copywriting
- Freelance Copywriter: You may work for many clients on multiple different projects.
- In-House Copywriter: You join a particular company and concentrate on their copy needs.
- Content Writer: You create informational content like articles or blogs.
- Direct Response Copywriter: You would write advertisements with direct calls for action.
Each type requires a different approach, but all aim to create engaging and effective copy across various platforms.
Skills Required for Copywriting
- Strong Writing Abilities: You have to express your ideas clearly and creatively.
- Research Skills: A successful copywriter researches to know their audience and market better.
- SEO Knowledge: Understanding search engine optimization (SEO) can boost content visibility online with tools like RankIQ.
- Attention to Detail: Small mistakes can affect the communication and professionalism of your writing.
How to Land Your First Copywriting Job?
So how do you go from zero clients to ‘shut up and take my money!’? Finding a copywriting job involves strategy and skill, meaning you need to prepare a strong portfolio, write an interesting resume and cover letter, and be prepared for interviews.
Building a Strong Portfolio
- Website Copy: Show your writing skills and how you can create engaging content assets that produce results.
- Email Campaigns: Demonstrate how you can be able to use persuasive messages to achieve customer engagement.
- Product Descriptions: Give examples of your ability to design attractive and easily readable product information.
Crafting a Compelling Resume and Cover Letter
Think of your resume as your first shot at showing you’re a super skilled copywriter. Highlight your experience with content creation, even if it’s for personal projects or internships. Ditch duties and focus on the great thing of your results. Showcase original content you’ve written in various formats—blogs, ad copy, or even school assignments.
For your cover letter, make it personal! Research the company, its contact information and connect your skills to their goals. Be professional but add a touch of creativity to show you’re the right candidate for copywriting work. Pitch your personality to the marketing executives to make it happen!
Interview Preparation
Interviews can be nerve-wracking, but here’s the trick: practice. Be ready to talk about how you’d handle content opportunities, collaborate with team members, or meet deadlines promptly. Research the company, ask thoughtful questions, and always be prepared to discuss examples of your work. Know your interviewer, google them – but please find a connection in a non-creepy way, haha!
Remember, confidence (and a little humor) goes a long way. With the right prep, you’ll be landing gigs in no time!
Setting Rates and Terms for Copywriting Jobs
Here’s a simple breakdown:
1. Beginner Copywriters (0–2 Years of Experience)
- Hourly Rate: $20–$50
- Per Word: $0.05–$0.15
- Per Project: $50–$300 (e.g., blogs, ads)
- Ideal For: Small businesses and startups.
2. Intermediate Copywriters (2–5 Years of Experience)
- Hourly Rate: $50–$100
- Per Word: $0.15–$0.50
- Per Project: $300–$1,000 (e.g., email campaigns, landing pages)
- Ideal For: Mid-sized businesses and growing brands.
3. Experienced Copywriters (5+ Years of Experience)
- Hourly Rate: $100–$200
- Per Word: $0.50–$1.50
- Per Project: $1,000–$5,000 (e.g., website copy, branding projects)
- Ideal For: Established brands and high-end clients.
4. Niche or Specialist Copywriters
- Hourly Rate: $150–$300+
- Per Word: $1–$3+
- Per Project: $2,500–$10,000+ (e.g., SaaS, finance, healthcare)
- Ideal For: Industries requiring specialized knowledge.
Additional Factors:
- Experience and Track Record: Proven results can justify higher rates.
- Geographic Location: Rates can vary widely depending on where you or your clients are based. For example, copywriters in major cities like Los Angeles or New York often command higher rates due to the cost of living and competitive markets.
- Niche Expertise: Writers with specialized knowledge often charge more.
- Revisions: Many copywriters include 1–2 rounds of revisions in their rates.
- Retainer Agreements: Copywriters working on ongoing projects may offer discounted rates for a monthly retainer.
- Value-Based Pricing: For projects tied to measurable results (e.g., sales pages), rates may increase based on potential ROI.
Set rates based on your skills, market demand, and the value you provide to clients.
How To Grow Your Copywriting Career
So, you’ve landed a few gigs, you’re already doing copywriting work, and now you’re wondering how to take the next step to level up. Now what? Let’s break it into three simple areas.
Continuing Education
Never stop learning! Even if you’re already a great copywriter, staying sharp is key. Copywriting changes fast with new trends, tools, and techniques, so brushing up on best practices and learning about content strategy backgrounds can make you stand out. If you’re crafting direct response ad copy, polishing short-form content, or diving into white papers, the learning never ends.
Plus, knowing how to conduct research efficiently saves you a lot of time and keeps your work timely and fresh.
Bonus Tip: Clients love a writer who’s in the know! It’s what turns you into that brain trust token they can’t live without.
Specialization
Specializing can make you the right candidate for high-paying copywriter jobs. Whether it’s becoming a go-to marketing copywriter for e-commerce brands or mastering direct response copywriting, finding a niche increases your value.
Clients in high-demand industries, like finance (think security deposits) or tech, love writers who “get it.” Specialization also lets you master a range of materials across various formats, making you a versatile writer who can handle different media channels with ease.
Bonus Tip: The weirder your niche, the less competition!
Networking and Professional Development
No matter how good you are, connections open doors. Collaborate with team members, share ideas with account managers, and lead discussions to show off your creative vision. Networking also helps to build a client pipeline as it tends to bring ongoing work opportunities from people who know you’re reliable.
Bonus Tip: Offer referral ‘bribes’ like a free starbucks coffee or a bottle of fancy wine for each referral, or plain outright commission.
Professional groups and events are a great place to meet like-minded writers and learn about new gigs. A little networking can lead to that perfect job where you support communication strategies and help with client success—a win-win for everyone.
Final Step: Make It Happen!
Growing your copywriting career takes talent and effort. Keep learning, specialize in what you’re great at, and build strong connections. Whether you’re writing original content for leads or diving into white papers, every step brings you closer to turning a good career into a great one.
Frequently Asked Questions
How can I find remote copywriting jobs?
You can find remote copywriting jobs on job boards and online job postings, as well as by seeking freelancing opportunities. Look for phrases such as “remote position,” “full-time position”, “home jobs,” “available jobs, and “freelance copywriter opportunities.” Networking with potential employers in the copywriting business might open opportunities for you.
What qualifications do I need to become a copywriter?
While formal qualifications are not strictly necessary, a bachelor’s degree in a related field like marketing, communications, or English can be helpful. Digital marketing, creative writing, and content strategy backgrounds are also helpful.
How can I transition into copywriting from another career?
Transition into copywriting by capitalizing on your skills, building a portfolio of work done, and learning industry trends. Begin by reaching local small businesses with small projects or craft blog posts.
What is the hiring process for copywriting jobs?
The hiring process usually starts with showcasing your resume and portfolio, writing tests, and interviews. Emphasize creative writing capabilities, experience in writing various marketing materials, and the ability to deliver tasks before the deadline.
Wrapping Up
Landing copywriting jobs doesn’t have to be tricky! Build a strong portfolio with original content that shows off your skills in various formats, like blogs and direct response ad copy. Be human, don’t write like a robot! Keep improving by learning best practices and showcasing your value as a killer copywriter.
Networking is key – actively connect with people on LinkedIn, pitch to businesses, and join writing groups. Start small if needed; even smaller gigs lead to client success and bigger opportunities through referrals and partnerships.
The best part? Copywriting is in high demand, and there’s always room to grow. So, take the leap and start landing those jobs—you’ve got this!
