This post may contain affiliate links. If you use these links to buy something we may earn a commission at no extra cost to you. Thank you for your support!
You’re a freelance videographer, and you’re in it for the passion and creativity. But let’s face it, you also want to make a living. So how do you determine your hourly rate? Do you base it on your experience, location, or the type of project? It can be a daunting task, but don’t worry, we’ve got you covered. In this article, we’ll explore the world of freelance videographer hourly rates and help you figure out how much you should be charging.
First things first, it’s important to understand that there is no one-size-fits-all answer to this question. Your hourly rate will depend on a variety of factors, including your level of experience, the type of project, and your location. For example, if you’re just starting out, you may want to charge a lower rate to attract clients and build your portfolio. On the other hand, if you’re an experienced videographer with a strong portfolio, you may be able to charge a higher rate.
But how do you determine your hourly rate? One approach is to calculate your expenses and desired income, and then divide that by the number of billable hours you expect to work in a year. This will give you a rough idea of what you need to charge per hour to meet your financial goals. Of course, you’ll also want to do some research to see what other freelance videographers in your area are charging. By taking all of these factors into consideration, you can come up with an hourly rate that is fair to you and your clients.
What Is Freelance Videography?
If you are interested in making videos, freelance videography can be a great way to turn your passion into a career. As a freelance videographer, you will work on a project-by-project basis, creating videos for a variety of clients. This can include everything from corporate videos to wedding videos, music videos, and more.
As a freelance videographer, you will be responsible for all aspects of video production, from pre-production to post-production. This includes everything from brainstorming ideas for the video to scouting locations, filming, editing, and delivering the final product to the client.
One of the benefits of freelance videography is that you have the freedom to choose which projects you work on. You can choose to work on projects that align with your interests and skills, which can make the work more enjoyable and fulfilling.
However, freelance videography also comes with its challenges. As a freelancer, you will need to find your own clients and negotiate your own rates. This can be a daunting task, especially when you are just starting out.
To be successful as a freelance videographer, you will need to be skilled in all aspects of video production. This includes not just filming and editing, but also project management, client communication, and marketing. You will need to be able to market yourself effectively to attract clients and build your reputation as a professional videographer.
The Role of a Freelance Videographer
As a freelance videographer, your job is to create high-quality videos that meet the specific needs of your clients. You must be able to work independently and be comfortable with all aspects of videographer shoots, from planning and shooting to editing and post-production.
There are many different types of videos that you may be asked to create, including corporate videos, music videos, product videos, YouTube videos, event videographers, explainer videos, testimonial videos, and more. Each type of video requires a different set of skills and techniques, so it’s important to be versatile and adaptable.
One of the most important aspects of your job is to capture the essence of your client’s message. Listen carefully to their needs and understand their goals in order to create a video that effectively communicates their message to their target audience. This requires excellent communication skills and the ability to work closely with your clients throughout the entire production process.
Another important aspect of your job is to stay up-to-date with the latest trends and techniques in videography. This includes keeping up with the latest equipment and software, as well as attending industry events and networking with other professionals in the field.
Whether you’re shooting a live event or creating a product video, your ultimate goal is to create a video that exceeds your clients’ expectations and helps them achieve their goals. With the right skills, experience, and passion for your craft, you can be a successful freelance videographer and create videos that make a real impact.
Creating videos is all about telling stories and connecting with your audience in a meaningful way – so always remember to have fun while you’re at it!
Types of Videography Services
Professional videographers offer a range of services to their clients. The type of videography service you offer will depend on your skills, equipment, and experience. Here are some of the most common types of videography services:
Corporate Events
Corporate events are a popular type of videography service. Companies often hire videographers to capture their events, such as conferences, product launches, and team-building activities. As a videographer, you may be asked to film keynote speeches, panel discussions, and interviews with attendees.
Video Content
Video content is in high demand, especially in the digital age. As a freelance videographer, you may be hired to create video content for a range of purposes, including social media campaigns, advertising, and educational content. You may be asked to create explainer videos, product demos, and how-to videos.
Final Product
As a freelance videographer, you may be responsible for delivering a final product to your clients. This may include editing the footage you’ve captured, adding music and sound effects, and creating a polished video that meets your client’s needs.
Part of a Team
You may also work as part of a team on larger video projects. This may involve collaborating with other videographers, video editors, and creative directors to bring a project to life.
Raw Footage
Some clients may only require raw footage from a shoot, which they will edit themselves. As a freelance videographer, you may be hired to capture footage for a client, which they will then use to create their own video content.
Stock Footage
Stock footage is pre-recorded footage that clients can purchase and use in their own video projects. As a freelance videographer, you may sell your own stock footage to clients who are looking for high-quality footage to use in their projects.
In short, the type of videography service you offer will depend on your skills, equipment, and experience. By offering a range of services, you can attract a wider range of clients and increase your earning potential. As one freelance videographer put it, “I love the variety of projects I get to work on as a freelancer. It keeps things interesting and challenging.”
Freelance Videographer Hourly Rate
If you’re looking to hire a freelance videographer, you’re probably wondering what the average videographer rates are. The truth is, rates can vary widely depending on a number of factors, including experience, location, and the type of project you need help with.
Average Hourly Rate
According to Upwork, the median hourly rate for a videographer is between $15 and $30 USD. However, keep in mind that this is just a rough estimate and rates can vary widely depending on a number of factors.
Flat Rate vs. Hourly Rate
Some videographers may charge a flat rate for a project, while others may charge an hourly rate. If you have a specific budget in mind, it may be more beneficial to opt for a flat rate. However, if your project is more complex and may require additional time, an hourly rate may be more appropriate.
Average Day Rate
Videographers may also charge a day rate for their services. According to Peerspace, a great starting point for a day rate is around $150 USD. This rate may vary depending on the location and experience of the videographer.
Packages
Many videographers offer packages that include a set number of hours, days, or even a full project. These packages may include additional services such as editing or post-production work. When considering a package, be sure to carefully review what is included to ensure it meets your needs.
New, Experienced, and Seasoned Photographer Charges
The following table shows rough estimates of hourly rates for new, experienced, and seasoned videographers:
| Experience Level | Hourly Rate |
| New | $15-$25 USD |
| Experienced | $25-$50 USD |
| Seasoned | $50-$100 USD |
Hourly Rates and Daily Rates
The following tables show rough estimates of hourly rates and daily rates for videographers:
| Hourly Rates | Rate Range |
| Low | $15-$30 USD |
| Medium | $30-$75 USD |
| High | $75-$150 USD |
| Daily Rates | Rate Range |
| Low | $150-$300 USD |
| Medium | $300-$750 USD |
| High | $750-$1500 USD |
When hiring a freelance videographer, it’s important to keep in mind that rates can vary widely depending on a number of factors. By carefully considering your needs and budget, you can find a videographer that meets your needs and provides high-quality work.
Factors Influencing Videography Rates
When it comes to setting your freelance videographer hourly rate, there are several factors that you should consider. Here are some of the most important factors that can influence your rates:
1. High Demand: If you’re in a high demand area or have a lot of experience, you can charge more for your services. Clients are willing to pay more for someone who has a track record of delivering high-quality work.
2. Number of Hours: Charging an hourly rate is a common way for videographers to get paid. The more hours you work, the more money you can make. However, keep in mind that clients may be hesitant to pay for overtime or long hours.
3. Location of the Shoot: Where you’re shooting can also impact your rates. If you’re working in a big city, you may be able to charge more than if you’re working in a smaller town. This is because the cost of living is higher in cities, and clients are willing to pay more for experienced videographers.
4. Number of Videographers: If you’re working with a team of videographers, you can charge more for your services. Clients are willing to pay more for a team that can deliver high-quality work quickly and efficiently.
5. Video Production Costs: The cost of producing a video can also impact your rates. If you’re working on a project with a lot of special effects or post-production work, you may need to charge more to cover your expenses.
6. Event Type: The type of event you’re shooting can also impact your rates. Weddings, for example, are typically more expensive than corporate events or sports games.
7. Geographic Location: Your geographic location can also impact your rates. If you’re working in a high cost of living area, you may need to charge more to cover your expenses.
8. Quality of the Finished Edit: The quality of your finished edit can also impact your rates. If you’re able to deliver a high-quality video that meets or exceeds your client’s expectations, you can charge more for your services.
9. Interchangeable Lens System: If you have an interchangeable lens system, you may be able to charge more for your services. This is because you’ll be able to capture high-quality footage that other videographers may not be able to.
By considering these factors when setting your freelance videographer hourly rate, you can ensure that you’re charging a fair price for your services. Remember to be flexible and willing to negotiate with clients to ensure that you’re both happy with the final price.
Additional Services and Costs
In addition to the hourly rate, freelance videographers may charge additional fees for their services. These fees can vary depending on the videographer’s experience, the complexity of the project, and the services required. Here are some additional services and costs that you may encounter as a freelance videographer:
Editing Process
Most videographers will include basic editing in their hourly rate, but more complex editing may require an additional fee. As a videographer and video editor, make sure to make all things clear when it comes to additional charges for specific editing requirements with your clients.
Additional Services
Some videographers offer additional services such as color grading, sound design, and motion graphics. These services can add a lot of value to your final video, but they will also increase the overall cost of the project. Make sure to discuss these services with your client before the shoot so that no misunderstandings arise.
Package Deals
You can also offer package deals that include multiple services for a fixed fee. For example, a wedding videographer may offer a package that includes a full-day rate, a highlight reel, and a longer documentary-style video. Packages are hugely popular now because they cover a lot of ground for a value price.
Finding Your Target Audience
One of the most important aspects of setting your freelance videographer hourly rate is knowing who your target audience is. Without knowing who you’re trying to appeal to, you might end up with a rate that is too high for your potential clients, or too low for your skill level.
So, who is your target audience? It depends on the type of videography work you specialize in. Are you looking to work with individuals, small businesses, or large corporations? Are you focusing on weddings, events, or commercial work?
Once you’ve identified your target audience, you can start to tailor your marketing efforts towards them. This might mean creating social media accounts that showcase your work and appeal to your potential customers. For example, if you specialize in wedding videography, you might want to create a beautiful Instagram account that showcases your best wedding videos.
You can also use your target audience to help determine your freelance videographer hourly rate. If you’re working with small businesses or individuals, you might need to offer a lower rate in order to attract clients. On the other hand, if you’re working with large corporations, you might be able to charge a higher rate due to the size and complexity of the projects.
It’s important to keep in mind that your target audience might change over time. As you gain more experience and specialize in different types of videography work, you might find that your target audience shifts. Be open to adjusting your marketing efforts and freelance videographer hourly rate as needed to appeal to your ideal clients.
Freelance Videography in Different Locations
When it comes to freelance videography, location can play a big role in determining the hourly rate. The cost of living, competition, and demand for videographers can all vary depending on where you are located. Here’s what you can expect to pay for freelance videography in different locations:
New York City
New York City is known for its high cost of living, and freelance videography is no exception. You can expect to charge anywhere from $100 to $300 per hour for a job in New York City. However, keep in mind that the higher rates often come with more expected experience and expertise.
Los Angeles
Los Angeles is another city with a thriving film industry, and as a result, there are many freelance videographers available for hire. Hourly rates for videographers in Los Angeles can range from $75 to $250 per hour. The cost will depend on the videographer’s experience, equipment, and the complexity of the project.
California’s Stunning Video Shoot Locations
Videographers in San Francisco and Napa Valley can charge anywhere from $125 to $350 per hour. However, keep in mind that these rates may be worth it for the client if you’re able to capture the beauty of these locations in your shoot.
Small Towns
In smaller towns, freelance videographers charge less than their big city counterparts. Hourly rates in small towns can range from $50 to $150 per hour.
Starting as a Freelance Videographer
Becoming a freelance videographer can be an exciting and rewarding career choice. However, starting out can be challenging, and there are a few things you should keep in mind to get off on the right foot.
First things first
Before you start looking for your first client, it’s important to make sure you have the right equipment. While you don’t need to break the bank, having a decent camera and equipment is essential. A good camera body, such as the Canon T7i, is a great option for those just starting out.
Building a strong portfolio
Once you have your equipment, it’s time to start building your portfolio. Your portfolio should showcase your best work and demonstrate your skills as a videographer. Consider including a variety of projects, such as corporate videos, weddings, and music videos, to show your versatility.
Finding your first client
Finding your first client can be challenging, but there are a few things you can do to increase your chances of success. Consider reaching out to friends and family members who may be in need of your services. You can also try networking with other professionals in the industry or offering your services for free to gain experience and build your portfolio.
Freelance videographer hourly rate
One of the most important things to consider as a freelance videographer is your hourly rate. While rates can vary depending on your location, experience, and demand, it’s important to set a rate that is fair and competitive. Researching salary estimates and checking out what other freelance videographers in your area are charging can help you determine a reasonable rate.
Stock video
Another way to supplement your income as a freelance videographer is by selling stock video footage. This can be a great way to earn passive income and showcase your skills to potential clients. Consider joining a stock video site such as Shutterstock or Pond5 to get started.
Remember, starting out as a freelance videographer takes time and effort, but with the right equipment, a strong portfolio, and a competitive hourly rate, you can be on your way to a successful career in no time.
Negotiating Your Rate
As a freelance videographer, one of the most important things you need to do is negotiate your hourly rate with your clients. Negotiating your rate can be tricky, but it’s essential to ensure that you’re getting paid what you’re worth.
Research Your Competitors
Before you start negotiating your rate, it’s important to research your competitors in the industry. Find out what other freelance videographers are charging for their services. This will give you a good idea of the price range you should be aiming for.
Determine Your Minimum Acceptable Rate (MAR)
Knowing your minimum acceptable rate (MAR) is a great starting point for negotiating your rate. This is the lowest hourly rate you’re willing to work for. To calculate your MAR, you need to consider your expenses, such as equipment and software costs, and the amount of time you spend on each project.
Communicate the Value You’re Providing
When negotiating your rate, it’s essential to communicate the value you’re providing to your clients. Explain to them how your skills and expertise will help them achieve their goals. Clients may not be aware of the hard work that goes into producing a high-quality video, so it’s important to educate them on the process.
Consider the Type of Event
The type of event you’re filming can also impact your freelance videographer hourly rate. For example, filming a wedding or a corporate event may require more specialized equipment and a higher level of expertise, which may warrant a higher price.
Be Flexible with Your Rates
If you’re working with a client who has a tight budget, consider being flexible with your rates. You can offer a lower hourly rate in exchange for a monthly retainer agreement or a longer-term contract. This can be a win-win situation for both you and your client.
Invest in Better Lenses
Investing in better lenses can also help you charge a higher price. Better lenses can produce higher-quality footage, which can make your videos stand out from the competition. Consider upgrading your equipment to attract higher-paying clients.
Special Occasions
Special occasions, such as weddings or milestone events, may warrant a higher price. These events are once-in-a-lifetime occasions, and clients may be willing to pay more for a high-quality video that captures the moment perfectly.
In summary, negotiating your freelance videographer hourly rate can be challenging, but it’s essential to ensure that you’re getting paid what you’re worth. Research your competitors, determine your MAR, communicate the value you’re providing, and be flexible with your rates. Consider the type of event you’re filming, invest in better lenses, and consider special occasions when setting your rates.
Frequently Asked Questions
What is the average hourly rate for a freelance videographer?
The average hourly rate for a freelance videographer can vary depending on several factors such as location, experience, and the type of video project. According to Upwork, the median hourly rate for a videographer in the United States is between $15 and $30.
How much should I charge per hour as a videographer?
Deciding how much to charge per hour as a videographer can be tricky. It’s important to consider your experience, the type of video project, and the geographic location of the shoot. A good starting point is to research the average hourly rate for videographers in your area and adjust your rate based on your experience level and the quality of your work. You can also consider charging a flat rate for the entire project instead of an hourly rate.
What is the typical day rate for a videographer?
The typical day rate for a videographer can vary depending on the type of video project and the geographic location of the shoot. According to PeerSpace, a great starting point for your day rate is $150/day. However, this rate can vary depending on the type of video project, the location of the shoot, and your experience level.
How much do videographers charge for event videography?
Videographers can charge anywhere from $500 to $5,000 for event videography depending on several factors such as the length of the event, the number of videographers needed, and the complexity of the shoot. According to Freelance Video Collective, the average cost for event videography can range from $75 to $250 per hour.
What is the average cost for a wedding videographer?
The average cost for a wedding videographer can vary depending on several factors such as the length of the wedding, the location of the shoot, and the number of videographers needed. According to WeddingWire, the average cost for a wedding videographer in the United States is between $1,200 and $1,800.
How much do freelance video producers charge per hour?
Freelance video producers can charge anywhere from $50 to $250 per hour depending on several factors such as experience, the type of video project, and the geographic location of the shoot. According to No Film School, in a busy market like Los Angeles or New York City, a $750 or $850 day rate for a videographer is not uncommon.
Remember, these are rough estimates and the best way to determine your rate is to research the average rate for videographers in your area and adjust your rate based on your experience level, the quality of your work, and the type of video project.
