Best Time To Post Reels On Instagram: A Comprehensive Guide

Best Time To Post Reels On Instagram

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Do you believe that timing is everything when it comes to posting reels on Instagram?  Posting at the right time can make all the difference in terms of views, likes, and shares. 

But with so many factors to consider, from your audience’s locations to their daily routines, how do you determine the best time to post reels on Instagram? In this blog, we’ll explore some of the best strategies for analyzing your audience and leveraging Instagram Insights to identify optimal posting times. 

Best Time To Post Reels On Instagram - Instagram image app

Key Takeaways: The Best Time To Post Reels On Instagram In A Nutshell

  • Understanding your audience is key to determining the best times to post on Instagram Reels.
  • Leveraging Instagram Insights can help you identify optimal posting times and create a content calendar.
  • By following best practices and utilizing tools and resources, you can increase engagement on your Instagram Reels.

Instagram Reels And What You Need To Know

Reels can be a powerful tool for building your brand, reaching new audiences, and engaging with your followers. To get the most out of your Instagram Reels, it’s essential to understand your audience’s preferences, interests, and behaviors. This understanding can help you create content that resonates with your target audience and maximize the performance of your reels.

 But first, let’s take a closer look at Instagram reels and why they matter.

The Rise of Instagram Reels

Reels are a relatively new feature on Instagram, introduced in 2020 as a response to the growing popularity of short-form video content. Similar to TikTok, Reels allows users to create and share 15 to 60-second videos set to music or other audio. 

Since its launch, Reels has become increasingly popular, with many users and businesses using the feature to showcase their creativity and engage with their audience. 

It goes without a doubt that Instagram Reels are proven to help you increase your reach on Instagram. 

Before we dive into the best times to post reels, let’s see what they are and how they differ from regular Instagram posts.

Sample Instagram reels

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Reels vs. Regular Posts

While Reels and regular Instagram posts may seem similar at first glance, there are some key differences to keep in mind. Here are a few things to consider:

  • Video content: Reels are all about short-form video content, while regular Instagram posts can include photos, videos, and carousel posts.
  • Editing options: Reels offer a range of editing options, including music, text, and AR effects, while regular Instagram posts have more limited editing options.
  • Visibility: Reels are showcased on the Explore page, making them more visible to users who don’t follow you. Regular Instagram posts are only visible to your followers unless they are shared via hashtags or the Explore page.
  • Engagement: Reels can be a great way to increase engagement on your Instagram account, as they tend to receive more likes, comments, and shares than regular posts.
Sample of reels vs posts on Instagram

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Now that you know more about Instagram Reels and how they differ from regular social media posts, let’s get to the most important point- the best times to post Reels on Instagram to maximize your reach and engagement! Let’s go!

How To Analyze Your Audience?

In short, analyzing means identifying your target audience and considering time zones, and audience habits.

Imagine your target audiences as office professionals. They destress by looking at shorts during lunch breaks and in between work hours. If I worked in an office, I’d scroll during toilet breaks, during a late afternoon break, or in the early evening time when I am about to leave work and walk to my car.

Step 1: Identifying Your Target Audience

Step 1a: Identifying Your Target Audience

Before you start analyzing your audience, you need to identify your target audience. Who are you trying to reach with your content? Are you targeting a specific audience, such as millennials or Gen Z? Or are you trying to reach a unique audience, such as stay-at-home moms or small business owners? Figure out the optimal time these Instagram users would be online. 

After a while, when you get into the groove, you’ll be able to post at a peak time and generate maximum engagement. This may take a while, but you’ll find out the best times to post when you do it often enough. 

Step 1b: Understanding Their Habits and Behaviors

Once you have identified your target audience, you can start analyzing their habits and behaviors to determine the best time to post reels on Instagram.

Best Time To Post Reels On Instagram - target audience

Step 2: Considering Time Zones and Audience Habits

Another important factor to consider when analyzing your audience is time zones. If you have a global audience, you will need to take into consideration the time differences between different regions where your followers are from. 

For example, if you are based in New York and your audience is primarily in Asia, you need to post your Instagram Reels during their peak hours, which may be early in the morning or late at night for you.

In addition to time zones, you also need to consider your audience’s habits and behaviors. 

When are they most active on Instagram? 

When do they typically engage with your content? You can tell this from their comments, likes, and replies.

Leverage Instagram Insights to get a better understanding of your audience’s habits and behaviors (more below). This will help you determine the best time to maximize engagement and reach.

By identifying your target audience and considering their time zones and habits, you can optimize your posting schedule to reach the most people possible.

You Need To Leverage Instagram Insights…Why?

Let’s talk about Instagram Insights – the most important part for any business owner – yet the least understood or used section of Instagram.

To have access to Instagram Insights, you’ll need to have a creator account or a business account. By analyzing your engagement data, you learn the ideal time (or the worst time) to post content.

If you want to maximize your engagement rate on Instagram Reels, you need to leverage Instagram Insights. Instagram Insights is a powerful analytics tool that provides you with valuable information about your audience and your content.

Best Time To Post Reels On Instagram - insight on Instagram reels

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The Importance of Instagram Insights

Instagram Insights helps you understand what’s working and what’s not working with your content. It provides you with data on your audience demographics, engagement metrics, and more. 

You’ll be able to make informed decisions about your content strategy and improve your engagement rate now that you have a deeper understanding of the best posting times, that sweet spot, if you will.

Heck, you’ll even be able to figure out the Instagram algorithm after a while when you check your Insights often!

Here’s how to navigate your Instagram Insights tool:

To access Instagram Insights, follow these steps:

1. Open the Instagram app and navigate to your profile.

2. Tap the “Insights” button located above your posts to view post insights.

3. To view insights on an Instagram Reel, go to the Reels tab of the Instagram app and select the Reel you’d like to view metrics for.

4. Tap the three-line icon in the top right corner, then tap “Insights” to view account insights.

Interpreting Engagement Metrics

Engagement metrics include likes, comments, shares, and saves. These stats help you determine which types of content are resonating with your audience and which types of content are not.

To maximize your engagement rate, focus on creating content that your audience finds valuable and engaging. Examples include tutorials, behind-the-scenes footage, or entertaining skits. 

Optimal Posting Times

Let’s discuss the general guidelines for posting, the best days and times for engagement, and how to adapt to your audience’s behavior.

General Guidelines for Posting

Before we dive into the best days and times for posting reels on Instagram, let’s discuss some general guidelines for posting. 

First, consider your audience’s time zone. If you have a global audience, you may want to post at different times to reach people in different time zones. This calls for specific times, such as lunch hours, Monday mornings, and the perfect time when they’ll be online. We want to grab every second we can!

Secondly, make your content interesting. Talk about your worst day, best day, how you accomplish what you do throughout the different days of the week, and such. This social media strategy gives your audiences a reason to look forward to each day of the week by looking out for your content and is an excellent strategy to higher engagement, driving the best results.

Thirdly, post consistently. Posting at the same time every day can help your audience know when to expect new content from you. Plan out creative ideas, and different post types (Instagram stories, reels, carousels, or posts) so your content is more dynamic.

Best Days and Times for Engagement

Knowing the optimal posting times can help maximize the visibility and impact of your reels.

Do you want more people to see your reels more often? Social Pilot has a guideline on when to publish Reels on Instagram to get the most reach and engagement:

List of best time to post from Monday to Sunday

Image Source

It is important to note that these are general guidelines and may not apply to all audiences. You should also consider your specific audience’s behavior. For example, if your audience is primarily students, you may want to post after school hours.

Creating A Content Calendar. Why Does It Matter?

Content calendars are easily one of the most popular tools to allow us to post consistently and plan our content out in advance.

Sample image of content calendar

Incorporating Different Types of Content

In addition to planning your posting schedule, you should also think about the types of content you want to post. So what are the different types of content?

Based on general trends, engaging content on reels may include:

  • Educational or informative videos
  • Product demonstrations
  • Challenges
  • Inspirational content 
  • User-generated features
  • Behind-the-scenes glimpses
  • Trend-related content
  • Quick tips
  • Before & after shots
  • How-to’s & tutorials
  • Answering questions
  • Collaborations with other creators

These types of content have been effective in engaging audiences on Instagram Reels in the past, and they are likely to continue being relevant in 2024.

In short, creating a content calendar is an essential part of any successful Instagram Reels strategy. By planning your posting schedule and incorporating different types of content, you can keep your audience engaged and ensure that your content is seen by as many people as possible. Check out this link on how to transform your simple idea into an engaging reel!

Best Practices For Instagram Reels

Crafting Engaging Content

One of the most important things to keep in mind when creating Instagram Reels is to make sure that your content is engaging and interesting to your audience. – Ensure visual appeal, clear messaging, and ease of understanding in your Reels content

These best practices can help businesses and creators make the most of Instagram Reels in 2024, aligning with the latest trends and audience preferences.

1. Creating vertical content optimized for mobile viewing

2. Using trending and relevant music to enhance the appeal of the Reels

3. Adding engaging captions and text to make the content more accessible

4. Keeping the Reels concise and under 30 seconds for maximum impact

5. Leveraging storytelling and narrative elements to connect with the audience

6. Collaborating with other creators and brands to expand reach and engagement

7. Using interactive features such as polls, questions, and countdowns to encourage audience participation

8. Leverage Instagram’s algorithm by using hashtags, tagging relevant accounts, and adding location tags to increase visibility and chances of appearing on Explore page

9. Consider the timing and frequency of your posts as they can significantly impact your engagement levels

10. Analyzing insights and metrics to refine content strategy and optimize performance

Utilizing Tools And Resources

Social Media Management Tools

A social media management tool can help you track your analytics and see which posts perform the best. This information can be used to determine the best times to post reels on Instagram.

Here are some of the popular social media management tools include:

1. Hootsuite

2. Buffer

3. Sprout Social

4. Agorapulse

5. SocialBee

6. Zoho Social

7. Later

8. CoSchedule

9. Sendible

10. SocialPilot

These tools offer various features such as post-scheduling, analytics, content curation, and social listening to help businesses manage and optimize their social media presence effectively. Many offer a free trial and is a good starting point for those who are not able to hop on the Instagram app regularly.

I bet it feels wonderful to be able to post without always being online, right?

Wrapping Up

Reels have become a powerful tool for influencers and brands looking to grow their following on Instagram.

Identifying the best time to post reels on Instagram is not one-size-fits-all and requires ongoing attention to audience behavior, engagement analytics, and flexibility in strategy. 

By understanding your audience, leveraging Instagram’s tools, and remaining adaptable to analytics insights, you can significantly improve the visibility and engagement of your reels.

Frequently Asked Questions

What are the peak engagement hours for Instagram Reels during weekdays?

According to SocialPilot, the best time to post reels on Instagram is between 9 AM and 12 PM from Monday to Thursday. However, this may vary depending on your audience’s location and time zone. You can use Instagram Insights to determine when your followers are most active and adjust your posting schedule accordingly.

How can I maximize views on my Instagram Reels?

To maximize views on your Instagram Reels, you should create engaging and visually appealing content that resonates with your target audience. Use relevant hashtags, tag other users, and share your Reels on other social media platforms to increase visibility. You can also collaborate with other Instagrammers and participate in challenges to expand your reach.

What strategies help Instagram Reels go viral?

While there is no guaranteed way to make your Instagram Reels go viral, there are several strategies that can increase your chances of success. These include creating content that is funny, relatable, or informative, using trending music and hashtags, and leveraging the power of user-generated content. Additionally, you can engage with your followers by responding to comments and encouraging them to share your Reels with their own followers.

Is there a specific length for Instagram Reels that performs better?

Instagram Reels can be up to 60 seconds long, but shorter Reels tend to perform better. According to Influencer Marketing Hub, the ideal length for Instagram Reels is between 15 and 30 seconds. This allows you to capture your audience’s attention quickly and deliver your message effectively.

How does the day of the week impact Instagram Reels engagement?

The day of the week can have a significant impact on Instagram Reels engagement. As mentioned earlier, the best time to post reels on Instagram is between 9 AM and 12 PM from Monday to Thursday. However, engagement may vary depending on your audience’s behavior and preferences. You should experiment with different posting times and analyze your results to determine the optimal schedule for your content.

What are the best practices for posting Instagram Reels to increase visibility?

To increase visibility for your Instagram Reels, you should follow these best practices:

  • Use high-quality visuals and sound to capture your audience’s attention
  • Include captions and subtitles to make your content accessible to a wider audience
  • Use relevant hashtags and geotags to increase discoverability
  • Engage with your followers by responding to comments and messages
  • Share your Reels on other social media platforms to expand your reach

By following these best practices, you can increase your chances of success on Instagram Reels and grow your audience over time.

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