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AI copywriting tools are becoming increasingly popular and for good reason. They can save time, improve efficiency, and even help create more engaging content. With so many options available, it can be difficult to know which ones to choose. This article will explore some of the best AI copywriting tools available in 2024, providing you with a detailed overview of their features, pricing, and which one works best for your needs.
AI tools use machine learning algorithms to analyze data and create content that is optimized for specific audiences. They can be used for a variety of purposes, from writing blog posts and social media updates to creating product descriptions and email campaigns. However, it’s important to note that while AI copywriting tools can be incredibly useful, they are not a replacement for human writers. Instead, they should be viewed as a supplement to traditional writing methods, helping to streamline the process and improve overall efficiency.
Here is a summary of my top picks based on different requirements:
What is AI Copywriting
AI copywriting refers to the use of artificial intelligence technology to generate high-quality content, such as blog posts, product descriptions, ad copy, social media posts, landing pages, and more. This technology is designed to help content creators, business owners, and marketers streamline their writing process, save time, and produce SEO-optimized content that resonates with their target audience.
One of the best parts about AI copywriting is that it can help writers overcome writer’s block by generating content ideas and providing a starting point for the writing process. It can also help writers improve their writing style and brand voice by analyzing existing content and suggesting improvements.
The technology behind most AI copywriting tools now is the Generative pre-trained transformer, also known as GPT-3.5, which forms the basis of AI writing tools such as Chat GPT, Jasper, Word Hero, and more.
AI copywriting tools use natural language processing (NLP), machine learning, and deep learning algorithms to understand the context of the content and generate human-like text that is tailored to specific needs. These tools can be used by both professional writers and non-writers to create high-quality content in a fraction of the time it would take to write manually.
Some of the key features to look for in the best AI copywriting tools include a free trial or basic plan, a paid version with more advanced features, a browser extension, and the ability to generate content for different purposes, such as social posts, website copy, and long-form content. The best AI writing tools also offer powerful algorithms that can generate high-quality content with a high word count and a natural-sounding tone.
Why Use AI Copywriting Tools
One of the main advantages of using AI copywriting tools is the ability to save time. With the help of these tools, content creators can generate high-quality content in a matter of minutes, rather than spending hours writing and editing. This can be especially helpful for businesses that need to produce a large volume of content on a regular basis, as it can help them stay on top of their content creation schedule without sacrificing quality.
In addition to saving time, AI copywriting tools can also help improve the quality of the content being produced. These tools use advanced algorithms and machine learning techniques to analyze data and generate copy that is optimized for specific audiences and platforms. This can help businesses create content that is more engaging and effective, ultimately leading to better results.
Another benefit of using AI copywriting tools is that they can help streamline the content creation process. By automating certain tasks, such as keyword research and headline generation, these tools can help content creators focus on the more creative aspects of writing, such as crafting compelling narratives and developing unique perspectives.
Overall, AI copywriting tools can be an invaluable resource for content creators and business owners alike. By saving time, improving quality, and streamlining the content creation process, these tools can help businesses stay competitive in today’s fast-paced digital landscape.
Best AI Copywriting Tools in 2024 In A Nutshell
Here are some of the top AI copywriting tools available in 2024.
What I typically focus on:
- Chat feature (really important for quick answers, short paragraphs and newsletters)
- Unlimited words at a reasonable price
- Ability to churn out SEO-focused long-form content.
You may require different features based on the niche you’re in or the target audience you’re catering to.
1. Koala
Koala is one of the best AI copywriting tools available on the market today. It is hands down one of my favorites (and I’ve tried many platforms.) It offers a user-friendly interface and a variety of options for different purposes, including blog posts, product descriptions, social media posts, ad copy, and more. With Koala, users can generate natural language text that is optimized for search engines and tailored to their target audience. The tool also offers a free trial and a basic plan for those who want to try it out before committing to a paid version. Koala also has a chat function, working as your personal AI writing assistant to pull data, information and write short newsletters.
Pros: Easy to use, does its research, creates tables, and includes external links. Has a Chat feature that gives information and writes short newsletters and paragraphs. Paid plans allow up to 5 different types of brand voices. Uses the keywords you feed it without keyword stuffing. Creates great blog post outlines based on its research of the top articles on page 1 of Google so you cover all bases.
Cons: If you plan to write more than 1 article a day, the plans can become expensive. Always reread your work and edit accordingly because some parts may sound repetitive.
2. Jasper
Jasper is another powerful tool that uses machine learning and deep learning algorithms to generate high-quality content. It offers a lot of advanced features, including a browser extension, SEO tools, and content templates. Jasper is a great starting point for those who are new to AI copywriting and want to explore its potential. It also offers a free trial and a paid version for those who want to use it for their marketing efforts. The lowest-paid plan starts from an affordable $39, with unlimited words!
Pros: Has a browser extension and unlimited words at an affordable price.
Cons: Allows only 1 brand voice in the plan. The AI writer made its appearance a bit late, after other brands had long been using AI to write.
3. Anyword
Anyword is a popular AI copywriting tool that offers a lot of features for content writers and marketers. It uses natural language processing to generate human-like text that is optimized for SEO and tailored to the user’s brand voice. Anyword offers a free plan and a paid version with more advanced features. The most attractive thing about it (to me, that is) is its Blog Wizard, where it churns out SEO-optimized content and also has a website conversion copywriting feature!
Pros: The Blog Wizard churns out SEO focused content that is plagiarism free and has a predictive performance score, on top of its website conversion copywriting feature. Trusted by over a million marketers and brands.
Cons: No Chrome extension or plugin. Also, if you’re a service provider looking to cater to different niches, you will be limited by the 3 target audience setting in the $49 plan. There is no chat feature.
4. Smart Copy
Smart Copy is a powerful AI copywriting tool that uses deep learning algorithms to generate high-quality content for a variety of purposes. It offers a lot of options for different types of content, including website copy, landing pages, marketing copy, and more. Currently bought over by Unbounce, Smart Copy comes with a free plan, a super affordable $9 plan, and its Unlimited (and most expensive plan) comes at a neat $49 per month (when paid annually)!
Pros: Affordable pricing plans at only $9 per month, offering over 30 languages and a Chrome Extension. It even has a built-in Grammarly app!
Cons: Writing more words and articles may require you to get the Unlimited plan. There is also no chat feature.
5. Write Cream
Write Cream is an AI copywriting tool that focuses on generating original content for marketing campaigns. It offers a lot of options for different types of content, including social media posts, Facebook ads, Google Ads, and even YouTube voiceovers! Write Cream has a Free Forever plan (with limited articles) and its Unlimited plan that allows unlimited articles, unlimited YouTube voiceovers, and unlimited podcasts, at only $29 per month!
Pros: At its limited offer of $29 per month, you can write unlimited articles and repurpose unlimited YouTube videos and podcasts.
Cons: There is no plugin or Chrome Extension option. There is also no chat for you to get quick answers or ask questions.
6. Copy.ai
Copy.ai uses deep learning algorithms to generate high-quality content for a variety of purposes. It offers a lot of options for different types of content, including blog posts, and social media content, and is especially popular with bloggers, since it offers unlimited words and over 29 languages at only $36 per month. Its free plan limits you to 2000 words a month, but comes with Copy AI chat, which is just awesome!
Pros: Has a Chat feature and offers unlimited words for only $36 per month. Caters to over 29 languages.
Cons: No plugin feature or Chrome extension. No repurposing from YouTube or podcasts. Caters more to blogs and conversion copywriting, such as ads and sales pages.
7. Writesonic
Writesonic offer GPT-4 technology from the get-go – which is a newer version of the GPT-3 that is more commonly found in most AI copywriting tools. One of its best features is its ability to do a complete article rewrite. It offers a free plan that limits you to 10,000 words. There is also an option to go between ‘Premium’ and ‘Superior’. Premium uses GPT-3.5( an upgraded version of the GPT-3), and Superior uses GPT-4. Superior uses 3x of the credits you have for Premium.
Pros: Affordable writing with the power of GPT-3.5. Comes with a chat feature and a complete article rewriter. Allows you to generate high-quality images and produce long-form content. Has Zapier integration (so good!) and a one-click WordPress report. Has a browser extension and plagiarism checker.
Cons: The current plan comes with GPT-3.5. To use the GPT-4 version, your credits drop by one third, which means your plan becomes significantly more expensive as it supports less words.
8. Rytr
Rytr offers one of the most affordable plans around, starting with a free plan, and charging only $29/month (or $290 per year, up to 25,000 words per month) for its annual plan. It’s amazing because it comes with easy plugins you can use with your WordPress or Shopify. It has an extension you can use with your emails and social media posts. Even better, the $29 plan offers both email and chat support, and the ability to generate up to 100 AI images every month!
Pros: Immensely affordable and offers over 20 tone types. Has a built-in plagiarism checker as well as AI-generated images.
Cons: Does not come with a browser extension or a plugin (which makes work more manual, but that is not a concern in most cases).
9. Copysmith
Copysmith targets a different niche. Its AI tool is programmed to work for e-commerce. If you’re looking to create awesome copy for your sales or product page, Copysmith will be the best tool for you. It also integrates seamlessly with e-commerce platforms such as Shopify, WooCommerce, Amazon, and Magento.
Pros: Copysmith AI has a Chrome Extension, 3rd party integrations and analytics. The Pro annual plan offers bulk product content generation (wow!) and allows you to set a voice and tone type.
Cons: There is no chat feature (which is important to me). This tool works best for those in the e-commerce niche.
10. Outranking.io
Outranking.io focuses highly on SEO. That is not to say the other tools don’t, but Outranking.io goes one step further with its on-page optimization and semantic terms feature for better ranking opportunities. It offers keyword clustering, and content audits and even lets you know the ranking possibilities of your keywords.
Outranking lets you try its first month at only $7, giving you up to a 200,000-word limit!
Pros: Does keyword clustering, optimizes your article for ranking, and checks your topical authority. It can also audit your content and uses page rank data for smarter internal linking.
Cons: There is no chat feature, browser extension or email support.
11. Content at Scale
Similar to Outranking.io, Content at Scale boasts of high ranking articles, built to meet Google’s EEAT requirements. Perfect for bloggers, it creates long form, original, SEO focused blogs for any niche in just minutes.
Content at Scale can repurpose your podcast audio and YouTube videos to a highly SEO focused blog in minutes. If you have a competitor that’s totally crushing it with their content, simply grab their URL, plug it into Content at Scale, and generate an article of even higher quality in no time.
However, Content at Scale’s pricing starts at a whopping $250 per month, because it promises AI detection bypass. You are also not able to sign up just like that – you’ll need to request for an invitation.
Pros: Automated internal linking, highly search engine optimized articles and long form content, no AI detection.
Cons: Caters mostly to bloggers, is more expensive, does not have a chat feature or a browser extension.
12. Ink for All
Ink for All is great for marketers and content creators. It provides content shield AI protection and plagiarism. It is also very established, having been around for more than 5 years with AI writing. There are only 2 plans available, the Professional plan at $39, and the Enterprise plan at $99 per month (for agencies and businesses).
Pros: Affordable unlimited writing at $39 per month. Has AI-generated images and a content shield. Offers keyword research and clustering.
Cons: No chat feature, browser extension, or plugin. Does not state if it is more for only blog posts or if it works just as well for sales page copywriting, ad copywriting, and e-commerce copywriting.
13. Sincode AI
Sincode AI offers GPT-4 as its writing model. Where other companies may charge a lot more to use GPT-4 versus GPT-3 or GPT-3.5, Sincode AI lets you try it out at $1 for the first month, and then $49 per month for its unlimited plan – which, honestly, is a literal steal, seeing as it’s using the GPT-4 technology.
Pros: Uses the GPT-4 model and offers it at an incredibly cheap price whereas others charge double or triple for it. Has an image generation feature and unlimited brand voice (with the Pro plan).
Cons: No chat feature, browser extension or plugin. No keyword clustering and is aimed at creating long form content.
14. WordHero
WordHero offers unlimited everything – words, priority chat and email support, and over 100 languages for a monthly fee of $49, lifetime. That means once you sign up, you enjoy this low price forever.
Pros: One price you can lock in for lifetime. Has a WordHero chat. Supports over 100 languages.
Cons: No browser extension, plugin, or the ability to create search engine optimized content. There is also no plagiarism checker.
15. Reword
Reword is popular because it can imitate how you write and how you sound after you’ve given it a few blog posts that you’ve written to scan through. It comes with an AI assistant that leaves comments on your articles so that you can decide if you want to tweak or edit your content. After a 14 day free trial, you are able to train your very own AI assistant to write up to 40 articles every month at only $38 monthly.
Pros: Learns your tone and style of writing – ie your personal AI assistant. Has AI commands in the text editor, cross-links articles and integrates with Google Search Console.
Cons: Caters mostly to long-form content and articles. Still requires hands-on keyword research and active editing.
Key Features of AI Copywriting Tools
AI copywriting tools are designed to help content creators, marketers, and business owners generate high-quality content quickly and efficiently. These tools use artificial intelligence, natural language processing, machine learning, and deep learning algorithms to analyze data and create content that is optimized for search engines and tailored to the target audience. Here are some key features of AI copywriting tools:
Natural Language Processing
One of the most important features of AI copywriting tools is natural language processing (NLP). NLP is a branch of AI that focuses on the interaction between computers and human language. By using NLP algorithms, AI copywriting tools can analyze text, understand the meaning behind it, and generate human-like responses.
Machine Learning
Another important feature of AI copywriting tools is machine learning. Machine learning is a subset of AI that enables machines to learn from data and improve their performance over time. By using machine learning algorithms, AI copywriting tools can analyze data from previous writing projects, learn from mistakes, and improve the quality of their output.
Deep Learning
Deep learning is a subset of machine learning that uses neural networks to analyze data and make predictions. By using deep learning algorithms, AI copywriting tools can analyze large amounts of data, identify patterns, and generate high-quality content that is tailored to the target audience.
One of the best parts of using AI copywriting tools is that they can save content creators a lot of time. With AI-generated content, writers can focus on other aspects of the content creation process, such as keyword research, content ideas, and content marketing. AI copywriting tools are also great for overcoming writer’s block and generating new ideas for blog posts, product descriptions, ad copy, and social media posts.
With their advanced features, smart copy, and user-friendly interface, AI copywriting tools are quickly becoming the best way to generate original content that is optimized for search engines and tailored to the target audience.
Common Use Cases for AI Copywriting Tools
AI copywriting tools can be used in a variety of ways to help businesses create high-quality, engaging content. Here are some common use cases for AI copywriting tools:
Blog Posts
Blog posts are a great way to share information and engage with your audience. AI copywriting tools can help you create compelling blog posts that are optimized for search engines and social media. These tools can analyze your topic and generate content that is relevant, informative, and engaging.
Product Descriptions
Product descriptions are an important part of any e-commerce website. They help customers understand what they are buying and why it is valuable. AI copywriting tools can help you create product descriptions that are clear, concise, and persuasive. These tools can analyze your product and generate descriptions that highlight its features and benefits.
Social Media Posts
Social media is a great way to reach your audience and promote your brand. AI copywriting tools can help you create social media posts that are engaging, informative, and shareable. These tools can analyze your audience and generate content that is tailored to their interests and preferences.
Landing Pages
Landing pages are a key part of any marketing campaign. They help you capture leads and convert visitors into customers. AI copywriting tools can help you create landing pages that are compelling, persuasive, and optimized for conversions.
Ad Copy
Ad copy is a critical component of any advertising campaign. It helps you capture attention and persuade potential customers to take action. AI copywriting tools can help you create ad copy that is compelling, persuasive, and optimized for conversions. These tools can analyze your audience and generate content that is tailored to their needs and interests.
Website Copy
Website copy is the foundation of your online presence. It helps you communicate your brand message and engage with your audience. AI copywriting tools help you create website copy that is clear, concise, and informative, even humorous at times, depending on what you prefer.
Information
A chat feature is always an added bonus. With chat features, you can easily churn out missing parts of your article, such as a quick paragraph on ‘10 steps to fixing your leaking pipe’.
Or perhaps, ‘How to become a Canva affiliate’.
Chats also give you the ability to produce quick, impactful newsletters, create tables for you, and answer your questions in general.
Benefits of AI Copywriting Tools
AI copywriting tools can provide a range of benefits to businesses and individuals looking to create high-quality, SEO-optimized, and original content. Here are some of the top benefits of using AI copywriting tools:
Saves Time and Effort
One of the main benefits of using AI copywriting tools is that they can save writers a significant amount of time and effort. With AI, writers can quickly generate content ideas, outlines, and even full drafts, freeing up more time for other important tasks.
Creates High-Quality Content
AI copywriting tools can help writers create high-quality content that is engaging, informative, and well-written. These tools use advanced algorithms and machine learning to analyze data, identify trends, and generate content that resonates with readers.
SEO-Optimized Content
Another key benefit of using AI copywriting tools is that they can help writers create SEO-optimized content that ranks well on search engines. These tools can analyze data, identify keywords, and help writers optimize their content for search engines, resulting in better visibility and traffic.
Original Content
AI copywriting tools can also help writers create original content that stands out from the competition. These tools can analyze data and identify unique angles and perspectives, helping writers create content that is fresh, original, and engaging.
Long-Form Content
AI copywriting tools can also help writers create long-form content that is informative, well-researched, and engaging. These tools can analyze data, identify trends, and help writers create content that is in-depth and comprehensive, providing readers with valuable insights and information.
Better Results
Overall, using AI copywriting tools can help businesses and individuals achieve better results with their content marketing efforts. These tools can help writers create high-quality, SEO-optimized, and original content that resonates with readers, resulting in better engagement, traffic, and conversions.
In conclusion, AI copywriting tools can provide a range of benefits to businesses and individuals looking to create high-quality content that ranks well on search engines and engages readers. By leveraging the power of AI, writers can save time and effort while creating content that is informative, engaging, and well-written.
AI Copywriting Tools for Different Purposes
AI copywriting tools have become an essential part of the content creation process for businesses of all sizes. These tools offer a range of features and use cases that cater to different purposes. Whether you are a content writer, social media manager, or part of a marketing team, there is an AI copywriting tool that can help you save time and effort.
For small businesses, AI copywriting tools can be a game-changer. They offer a starting point for creating high-quality content that resonates with the target audience. The best part is that most of these tools offer a free trial or a basic plan that can be used to create SEO-optimized content, product descriptions, ad copy, and more.
One of the key features of AI copywriting tools is their ability to generate human-like text using natural language processing and machine learning. This means that the content generated by these tools is not only original but also sounds like it was written by a professional writer.
For content creators, AI copywriting tools can help overcome writer’s block and generate content ideas. They can also assist in the keyword research process, ensuring that the content is optimized for search engines.
When it comes to social media content, AI copywriting tools can be a great tool for social media managers and marketing teams. They offer a user-friendly interface and a range of advanced features that can help generate social posts that resonate with the target audience.
For long-form content such as blog posts and landing pages, AI copywriting tools such as Copy.ai and Jasper.ai can save a lot of time and effort. These tools offer a lot of options and copywriting templates that can be customized to fit specific needs. They also offer a table of contents feature that can help organize the content generation process.
The best AI copywriting tool for different purposes will depend on the specific needs of the user. Some tools such as Smart Copy by Unbounce are best suited for creating marketing copy, while others such as Anyword are better for generating Facebook ads or Google Ads.
In conclusion, AI copywriting tools have become an essential part of the content creation process for businesses of all sizes. They offer a range of features and use cases that cater to different purposes, making them a powerful tool for saving time and effort. Whether you are a content writer, social media manager, or part of a marketing team, there is an AI copywriting tool that can help you create high-quality content that resonates with your target audience.
Free vs Paid AI Copywriting Tools
When it comes to AI copywriting tools, there are both free and paid options available. While free tools can be a great way to get started with AI copywriting, paid versions typically offer more advanced features and customization options.
Most AI copywriting tools offer a free trial or a free plan, which allows users to test out the software before committing to a paid version. During the trial period, users can test the software’s features and see if it meets their needs. However, it’s important to note that free trials often have limitations, such as a limited number of uses and words, or access to only certain features.
For those who choose to upgrade to a paid version, costs can vary depending on the tool and the subscription plan. Some tools offer a monthly subscription, while others require an annual commitment. It’s important to consider the cost of the tool and the value it provides before making a decision.
In addition to cost, it’s important to consider the level of customization and control offered by the tool. Paid versions often offer more advanced customization options, such as the ability to create custom templates or adjust the tone of the writing.
While free tools can be a great way to get started with AI copywriting, it’s important to keep in mind that they may require a credit card to sign up, even for a free trial. It’s important to read the fine print and understand the terms and conditions before signing up for any tool, free or paid.
Wrapping Up
In conclusion, there are many AI copywriting tools available in the market that can help content creators and marketers save time and effort. These tools can assist in generating high-quality content for websites, blogs, social media, and other marketing materials.
Some of the top AI copywriting tools include Writesonic, Copysmith, Content at Scale, and Rytr. These tools offer a range of features and options that can help users create better content, from generating headlines and product descriptions to optimizing content for search engines.
Picking one of these platforms means knowing what you want when it comes to content creation. Do you want to churn out at least one article daily? Or are you looking to rank as soon as possible? Do you like writing from inside WordPress and thus get a tool that has a WordPress plugin, or do you prefer a Chrome extension that helps you out while you’re writing on Google Docs?
AI is here to stay. It is up to us to leverage it to create high-quality content that helps our target audiences and scales our businesses.
